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Moschino names Loris Messina and Simone Rizzo as creative directors

Published by Global Banking & Finance Review

Posted on June 21, 2026

1 min read

· Last updated: June 21, 2026

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Moschino names Loris Messina and Simone Rizzo as creative directors

Key Details on Moschino's Leadership Change

June 21 (Reuters) - Italian fashion brand Moschino has appointed Loris Messina and Simone Rizzo as creative directors effective immediately, replacing Adrian Appiolaza, parent company Aeffe said on Sunday.

Background on the Appointment

Here are a few more details: 

Debut Collection and Previous Experience

• Messina and Rizzo's debut for Moschino will be unveiled during Milan Fashion Week in September.

• The duo exited Sunnei, a brand they founded in 2014, in September last year.

Leadership Transition

• Adrian Appiolaza, who had been hired in 2024 as creative director of the Italian luxury brand, left the company on Friday, according to Aeffe.

Statement from Aeffe's Executive Chairman

• "Loris Messina and Simone Rizzo possess the qualities required to embrace this challenge: a contemporary creative vision, a deep cultural sensibility and the ability to develop relevant and distinctive creative languages," Aeffe's executive chairman Massimo Ferretti said.

Reporting Credits

(Reporting by Chandni Shah in Bengaluru, Editing by Louise Heavens)

Key Takeaways

  • Loris Messina and Simone Rizzo bring Sunnei’s minimalist yet tech‑savvy aesthetic to Moschino, having grown Sunnei from a 10‑person startup to a €10M‑revenue brand by 2023 (vogue.com).
  • Their debut as Moschino’s creative duo will take place at Milan Fashion Week in September, marking a strategic shift after Adrian Appiolaza’s brief tenure beginning in January 2024 (en.wikipedia.org).
  • Parent company Aeffe emphasizes their “contemporary creative vision” and cultural sensitivity, aligning with Moschino’s legacy of irreverent, playful fashion (apnews.com).

References

Frequently Asked Questions

Who are the new creative directors of Moschino?
Loris Messina and Simone Rizzo have been appointed as Moschino's creative directors.
When will Messina and Rizzo debut their collection for Moschino?
Their debut will be unveiled at Milan Fashion Week in September.
Who did Messina and Rizzo replace at Moschino?
They replaced Adrian Appiolaza as creative director.
What is the background of Messina and Rizzo?
They previously co-founded Sunnei, a brand they left in September last year.
What did Aeffe say about the new appointments?
Aeffe highlighted their contemporary vision, cultural sensibility, and creative abilities.

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