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So says the chief exec of intelligence consultancy Savanta. The company was born earlier this year from the merger of MIG Global’s suite of agencies and is on track to achieve a turnover of £35m.

We caught up with Roger Perowne to find out more about the collective entrepreneurialism driving his company.

Savanta promises to help clients like Vodafone, Wagamama and Sainsbury’s make better decisions. What has informed your own decision-making over the years?

‘Is there a better way of doing that?’ That question pretty much sums it up for me. And whenever I’ve taken big – and sometimes scary – decisions, professionally speaking, it’s because I’m convinced the answer is ‘yes’.

In the early 2000s, I was working in a large brand consultancy along with a very clever man called Alistair Cunningham . We both had this overwhelming sense that the old agency model just wasn’t nimble or tech-savvy enough to do the things being asked of it. Our capacity to collate and present data was evolving faster than most non-tech experts could relate to, with most research businesses were not offering their clients the benefits of this new world: data on demand, data integrations, interactive data visualisation, analytics using AI, and so on. We took the plunge and created our own company because we thought we could do it better.

That company, Morar, was bought by communications group Next 15 for £5million so you were vindicated in the long run. Do entrepreneurs need that level of confidence do you think?

There is always risk attached to going it alone, and I guess not everyone likes risk. But if you have the belief that things can be done better because you’ve seen…