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Banking on Amazon – Bringing the Amazon Approach to Banking

By Nathan Snell, Chief Innovation Officer, nCino 

This July the internet and retail giant Amazon celebrated its 25th birthday. Following Apple, it’s only the second US company to reach a market capitalisation of $1 trillion. Originally a small marketplace for books, it’s now a behemoth that has completely transformed the way we shop. It also offers important lessons for other companies about how to leverage innovation, respond to consumer needs and build a thriving business.

While Amazon’s plans to enter the banking industry remain somewhat vague, banks should keep the tech giant in their sight—especially in light of a report conducted by Accenture, which revealed that nearly a third of global respondents would switch from their traditional bank to a service offered by Amazon, or a similar company. Considering these implications, it’s time for banks to take stock of Amazon’s meteoric rise as a technology leader and learn from their success when navigating the digital age.

A maniacal focus on the customer

Jeff Bezos, CEO of Amazon, famously said, “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”

Amazon was built on the belief that understanding the customer and answering their needs must always come first. With an increase in digital banking and high street banks closing (nearly 6,000 local branches have shut since 2010), the physical relationships between traditional banks and their customer is weakening. As customer expectations change, banks need to take a step back, listen to what…

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Quality Multibanking Solutionsfor Switzerland and Beyond

“Our solutions act as the glue that connects corporates to the financial institutions and payment providers of their choice, using the channels of their choice, regardless of location or messaging format,” says Simon Kaufmann, Head of Client Relations and Marketing at Fides Treasury Services.

Fides is the winner of the Global Banking and Finance Review award for “Best Multibanking Solution Provider 2019 – Switzerland”.  Founded in 1910 as Fides Trust, the Zurich-based company, which is a wholly owned subsidiary of Credit Suisse, has been focused on multibank connectivity and messaging solutions since 1985.

Kaufmann, who leads sales and marketing for Fides, including customer relations and partnerships, came to Fides in 2014 from parent company Credit Suisse. In 2018 he was appointed to the firm’s executive leadership team. We sat down with him to talk about multi-banking, Fides, and the future.

Q: What are the challenges you see Swiss clients facing with regards to multi-banking? 

While Fides is based in Zurich, we have clients around the globe. What we see with our Swiss clients is fairly typical: corporations that need to streamline their connectivity to four or more banks to save time and effort, increase security and be confident in their cash…

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