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Finance

SMA Solar sales rise as Europe turns to rooftop panels

Published by Global Banking & Finance Review

Posted on May 13, 2026

2 min read

· Last updated: May 13, 2026

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SMA Solar Reports Strong Sales Growth Driven by European Rooftop Solar Demand

European Rooftop Solar Demand Boosts SMA Solar’s Performance

Rising Demand Linked to Geopolitical Tensions

May 13 (Reuters) - SMA Solar said on Thursday demand for residential and commercial solar equipment in Europe has risen since the start of the Iran war, lifting sales at its home and business division.

The German solar inverter maker said first-quarter sales at that unit rose 27% from a year earlier. Rooftop solar demand across Europe has surged since late February as households seek to limit exposure to higher fuel costs.

Energy Security Concerns Drive Rooftop Solar Interest

The update adds to signs Europe's energy security concerns are driving fresh interest in rooftop solar after new installations slowed last year for the first time in nearly a decade. SMA Solar shares have roughly doubled since late February.

Financial Highlights and Market Signals

First Quarter Sales and Forecasts

• SMA Solar posted first quarter sales in its home and business unit of 61 million euros ($71.5 million), compared to 48 million euros during the same period in 2025

• It now expects company-wide sales this year to land in the upper third of its forecast range between 1,475 million and 1,675 million euros

Impact of Geopolitical Tensions

• Geopolitical tensions have led to rising demand and positive market signals for residential and commercial systems, the German company said in an analyst presentation

• "It is not yet foreseeable whether this demand effect will have a sustained impact on the sales development of the home and business solutions division," Chief Financial Officer Kaveh Rouhi said

Trends in European Solar Installations

• The surge in demand comes after the pace of new European solar installations slowed in 2025, according to industry lobby SolarPower Europe

• EMEA region made up around three quarters of residential and commercial sales during the first quarter

($1 = 0.8538 euros)

(Reporting by Danny Callaghan; Editing by Matt Scuffham)

Key Takeaways

  • SMA Solar’s Home & Business sales surged ~27% year-on-year in Q1 to €61.4 million, boosting overall first-quarter revenue to €340.9 million (a 4% increase) and prompting guidance revision into upper-third of its 2026 forecast.
  • Rooftop solar demand in Europe has rebounded since late February amid the Iran war and rising energy costs, contrasting with a broad decline in new residential PV installations in 2025—the first in a decade.
  • Despite soft conditions in rooftop solar last year, solar (including rooftop and utility-scale) grew in importance across Europe: in 2025, solar comprised ~13 % of EU electricity generation and was key in helping renewables surpass fossil fuels for the first time.

Frequently Asked Questions

Why have SMA Solar sales increased in Europe?
SMA Solar sales rose due to increased demand for residential and commercial solar equipment as Europeans seek alternatives to higher fuel costs.
How much did SMA Solar's home and business unit grow year-over-year?
First-quarter sales in SMA Solar's home and business division increased by 27% compared to the previous year.
What factors are driving Europe's increased interest in rooftop solar panels?
Energy security concerns and efforts to limit exposure to rising fuel costs are driving increased interest in rooftop solar panels in Europe.
What are SMA Solar's expected company-wide sales for the year?
SMA Solar expects company-wide sales to be in the upper third of its forecast range between 1,475 million and 1,675 million euros.
Which region contributed most to SMA Solar's residential and commercial sales?
The EMEA region accounted for around three quarters of residential and commercial sales during the first quarter.

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