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Even at the beach, it's hard for Russians to escape the war - Headlines news and analysis from Global Banking & Finance Review
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Even at the beach, it's hard for Russians to escape the war

Published by Global Banking & Finance Review

Posted on July 31, 2026

5 min read

· Last updated: July 31, 2026

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Russians Face War Realities Even on Beach Holidays Amid Fuel Shortages

Impact of War and Fuel Shortages on Russian Beach Holidays

ANAPA, Russia, July 31 (Reuters) - Children paddle in the warm waters of the Black Sea and sunbathers crowd the beaches. But this is no ordinary holiday season in Russia.

Travel Disruptions and Security Concerns

In the fifth summer of the Ukraine war, Russians are having to contend with widespread gasoline shortages and the risk of drone attacks as they plan their annual break in the sun.

The uncertainty is taking its toll on the travel and leisure sector, according to industry data, with a million cancelled bookings to Russian-annexed Crimea as of the end of June.

Business Owners Feel the Pinch

Anton Sidorov, owner of the "Adrian" bistro in Anapa, southern Russia, said he had remained closed in May and June because of a lack of customers. He told Reuters this week that he had given up plans to open at all this season.

"I don't see any point," he said.

Tourists Adapt to New Realities

Tourists interviewed by Reuters in Anapa, known for its seafront promenade and long sandy beaches, said security considerations had become an integral part of holiday planning.

Elmira, a young woman from Moscow, said she and her husband had checked online to make sure that nothing "alarming" was going on in the resort.

"We decided to take the chance - we came here and we have no regrets," she said. Still, the couple were ready in case of any air raid alert, and "we're keeping track of where to go and what to do if something happens".

The cautious mood is proof that the war, which many Russians long tried to ignore, has become almost impossible to escape even when they are trying their best to relax.

Daily Threats and Public Response

During a five-day visit to Russia's Black Sea coast earlier in July, Reuters reporters received missile threat warnings on their mobile phones every day and heard air raid sirens twice. Most beachgoers barely reacted, with such alerts now common in many Russian cities.

Ukraine, whose own cities have been under repeated attack since Moscow launched its full-scale invasion in 2022, says it is "bringing the war back home to Russia" by intensifying drone strikes deep inside the country. The fuel shortages are one consequence of frequent attacks on Russian oil refineries.

Tough Times for Hotel and Restaurant Industry

Karina, a hotel owner who declined to give her last name, said she had only 17 guests at a time when she would normally have expected 300 to 350. "This isn't just a bad season - it's a collapse," she said.

Others are faring better. Anita Kokourova, manager of the Dream Hotel Anapa, said occupancy was close to 100%, though she described the market as highly volatile.

"The booking window has shortened, and people are no longer willing to plan ahead, not only because they hope to find a cheaper vacation, but also because they do not know what tomorrow will bring," she said.

The gasoline situation was causing some inconvenience, she said, but "fuel is not running out and gas stations are not closing, so I do not see it as a real problem".

Kokourova said the current season was better than 2025, partly thanks to people opting to holiday in Anapa rather than nearby Crimea.

Crimea's Struggles and Economic Impact

Crimea, which Russia captured from Ukraine and annexed in 2014, received 7.4 million tourists in 2025. But this year it has seen acute fuel and power outages resulting from attacks that Kyiv says are aimed at isolating the peninsula and weakening Moscow's war effort.

Russia's Association of Tour Operators (ATOR) said the cancellation of around one million trips to Crimea by June 30 had resulted in lost bookings worth up to 25 billion roubles ($320 million).

The association has asked the government to allow refunds to be spread out until the end of the year rather than paid immediately, calling the measure "a matter of survival for tour operators and hotels".

Changing Travel Preferences

More Russians are choosing to holiday abroad, according to ATOR. In package tour sales for July, Turkey was the top destination with 37.7% of sales, followed by Egypt with 21.3% and Russia on 9.6%, down from 18.4% in the same month last year.

Anapa Locals Try to Stay Cheerful

In Anapa, some of those who depend on tourism were putting on a brave face.

"Yes, there are problems, just as there are for everyone else, but they can be managed. You just have to think ahead a little more and deal with the issue in advance," said Konstantin, a tour guide.

While waiting in line at fuel stations, "you can chat with people, meet someone new, spend some time together", he said.

Tourist Sentiments Amid Uncertainty

Some tourists, however, acknowledged feeling uneasy.

"Yes, we're concerned, but we're not hiding anywhere or leaving," said a young man from Belgorod, a Russian region that has come under frequent cross-border attack from Ukraine.

"We stay where we are and try to remain alert... Yes, we're afraid, but we're hoping for the best."

($1 = 78.5500 roubles)

(Reporting by Reuters; additional reporting by Gleb Stolyarov; writing by Mark Trevelyan; Editing by Ros Russell)

Key Takeaways

  • Wartime constraints cast a shadow over resort towns: fuel rationing, drone alerts, and environmental hazards are now part of summer holiday planning.
  • Tourism demand is plunging, with over one million trip cancellations to Crimea and stranded businesses like cafes and hotels closing or operating half-empty.
  • Ukraine’s intensified drone campaign against Russian refineries and ports has heavily disrupted fuel supply and refining capacity, worsening shortages and economic strain on the leisure sector

Frequently Asked Questions

How is the Ukraine war affecting Russian beach tourism?
The war has led to gasoline shortages, security concerns, and a sharp decline in hotel bookings, especially in Crimea and other Black Sea resorts.
Why are there gasoline shortages in Russian holiday destinations?
Frequent attacks on Russian oil refineries as part of the Ukraine conflict have caused widespread fuel shortages affecting travel plans.
What is the impact on Crimea's tourism sector?
As of June, approximately one million bookings to Crimea were canceled, with estimated losses up to 25 billion roubles ($320 million).
How are Russian hotels and restaurants coping this season?
Many are experiencing severe losses or closures due to fewer visitors and cancellations, though some report high occupancy with highly volatile demand.
Are Russians choosing alternative holiday destinations?
Yes, more Russians are opting for vacations abroad, with Turkey and Egypt seeing increased bookings compared to domestic resorts.

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