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Burberry reports second quarter sales above market estimates - Finance news and analysis from Global Banking & Finance Review
Finance

Burberry reports second quarter sales above market estimates

Published by Global Banking & Finance Review

Posted on November 12, 2026

1 min read

· Last updated: November 12, 2026

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Burberry Posts Q2 Sales Gains, Outperforming Market Expectations in 2027

Burberry’s Second Quarter Performance Overview

Nov 12 (Reuters) - British fashion house Burberry on Thursday reported second quarter comparable retail sales above market estimates as growth in the U.S. and China helped offset weakness in the Europe and Middle East region.

Growth Drivers in Key Markets

Burberry's return to growth stands in contrast with persistently falling sales at large luxury conglomerates like LVMH and Kering. The much smaller British luxury brand has grown sales in the US and in China where it said it has been able to lure in Gen Z shoppers.

Performance in the U.S. and China

The company reported comparable retail sales growth of 4% for the second quarter ended September 26, compared with average analyst expectations of 3% according to a company-compiled poll.

Financial Highlights and Analyst Expectations

 Adjusted operating profit for the first half of fiscal 2027 came in at £62 million ($82.19 million), beating the average analyst estimate of £44 million.

Additional Information

($1 = 0.7543 pounds)

(Reporting by Raechel Thankam Job in Bengaluru and Helen Reid in London; Editing by Nivedita Bhattacharjee)

Key Takeaways

  • Comparable retail sales rose 4% in Q2 (ended Sept 26), exceeding the 3% analyst consensus (burberryplc.com).
  • Growth in the U.S. and China—especially from Gen Z customers—offset weakness in Europe/Middle East (scmp.com).
  • Adjusted operating profit for H1 FY2027 reached £62 million versus expectations of ~£44 million (burberryplc.com).

References

Frequently Asked Questions

How did Burberry perform in its second quarter?
Burberry reported second quarter comparable retail sales growth of 4%, beating analyst expectations of 3%.
Which regions contributed most to Burberry's growth?
The U.S. and China drove sales growth for Burberry, helping offset weaknesses in Europe and the Middle East.
How does Burberry’s performance compare to other luxury brands?
Burberry's sales returned to growth, contrasting with declining sales at larger luxury groups like LVMH and Kering.
What was Burberry's adjusted operating profit for H1 2027?
Burberry reported an adjusted operating profit of £62 million for the first half of fiscal 2027.
Who are the key new customers for Burberry?
Burberry has attracted Gen Z shoppers, particularly in the US and China.

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