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Frasers executive David Epstein becomes Hugo Boss CEO after takeover - Finance news and analysis from Global Banking & Finance Review
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Frasers executive David Epstein becomes Hugo Boss CEO after takeover

Published by Global Banking & Finance Review

Posted on November 12, 2026

2 min read

· Last updated: November 12, 2026

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Hugo Boss Appoints David Epstein as CEO Following Frasers Group Takeover

Leadership Changes and Strategic Moves at Hugo Boss

By Ozan Ergenay

CEO Transition Announcement

Nov 12 (Reuters) - Hugo Boss said on Thursday CEO Daniel Grieder would step down and leave the company at his own request, effective January 1, 2027.

Appointment of David Epstein

The German fashion group said David Epstein from Frasers Group will succeed him as CEO.

Frasers Group's Growing Influence

Frasers Group, already Hugo Boss's largest shareholder, took majority control of the company in October after raising its stake above 50%, months after an unsuccessful 2 billion euro takeover bid.

Recent Board and Leadership Changes

The move follows a series of leadership changes at Hugo Boss this year. In September, the company named Michael Murray, chief executive of Frasers Group, as chairman of its supervisory board.

Frasers Group’s Expansion Strategy

The British retailer, controlled by billionaire Mike Ashley, has been expanding its presence in the premium and luxury segments.

David Epstein’s Background

Epstein has served as chief brand partnerships officer at Frasers Group since 2024, overseeing brand partnerships across its Sport, Premium, and Luxury businesses.

(Reporting by Ozan Ergenay in Gdansk; Editing by Joyjeet Das and Vijay Kishore)

Key Takeaways

  • David Epstein, Chief Brand Partnerships Officer at Frasers since 2024, brings extensive experience in premium and luxury brand strategy.
  • Frasers Group crossed the 50% ownership threshold in October 2026, making Hugo Boss a subsidiary and consolidating its earnings into Frasers’ accounts.
  • Frasers, under Mike Ashley, has been building a luxury ecosystem—including Flannels, Harvey Nichols and The Webster—and is now expanding further via Hugo Boss takeover.

Frequently Asked Questions

Who is the new CEO of Hugo Boss?
David Epstein, formerly with Frasers Group, will become the new CEO of Hugo Boss starting January 1, 2027.
Why is Hugo Boss changing its CEO?
Current CEO Daniel Grieder is stepping down and leaving the company at his own request, effective January 1, 2027.
When did Frasers Group take majority control of Hugo Boss?
Frasers Group became the majority shareholder in October after increasing its stake above 50%.
What role did David Epstein hold at Frasers Group?
David Epstein was the chief brand partnerships officer at Frasers Group prior to his appointment as Hugo Boss CEO.
Who is chairman of the Hugo Boss supervisory board?
Michael Murray, chief executive of Frasers Group, was named chairman of Hugo Boss's supervisory board in September.

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