GBAF Logo
Amazon's Prime Video to invest at least 90 million euros in 2026 in local production, regulator says
Finance

Amazon's Prime Video to invest at least 90 million euros in 2026 in local production, regulator says

Published by Global Banking & Finance Review

Posted on May 7, 2026

1 min read

· Last updated: May 7, 2026

Add as preferred source on Google
Finance Markets Streaming Investments Regulation

Amazon Prime Video to Invest at Least €90 Million in French Film Production in 2026

Amazon Prime Video's Investment in French Language Film Production

Investment Announcement and Details

PARIS, May 7 (Reuters) - Amazon's Prime Video will invest at least 90 million euros ($105.95 million) in European video and movie production in French language this year, the French telecoms regulator said on Thursday.

Potential Increase in Investment

Amazon's investment requirement would raise to 110 million euros if the streaming service releases at least one film fewer than 12 months after it premiered in theatres, ARCOM, the regulator, said in a statement.

Historical Context and Future Projections

The amount had been set in 2021 at 40 million euros per year, it said, adding the amounts for the coming years will depend on Prime Video's sales revenues.

Regulatory Requirements for Broadcasters and Streamers

Obligations for Operating in France

Broadcasters and streaming services are forced to invest in European video and cinematographic production in French language to be allowed to operate in France.

Currency Exchange Rate

($1 = 0.8495 euros)

(Reporting by Inti Landauro; Editing by Makini Brice)

Key Takeaways

  • Prime Video’s minimum investment in French‑language European production climbs to €90 m in 2026, potentially €110 m if delayed streaming occurs.
  • Investment threshold was previously set at €40 m annually in 2021 under SMAD regulations.
  • Streaming services like Amazon must invest roughly 20% of their French revenues into European/French productions per SMAD decree.

Frequently Asked Questions

How much will Amazon Prime Video invest in French-language production in 2026?
Amazon Prime Video will invest at least 90 million euros in French-language European productions in 2026.
Who regulates Amazon's investment in French video production?
The French telecoms regulator ARCOM oversees and sets the investment requirements for Amazon Prime Video.
What could increase Amazon's required investment to 110 million euros?
If Prime Video releases at least one film less than 12 months after its theatrical premiere, the required investment increases to 110 million euros.
Why is Amazon required to invest in local French productions?
Streaming services must invest in European cinematographic production in French to operate in France as mandated by regulations.

Tags

Related Articles

Image for Analysis-Novo and Lilly gain on signs weight-loss pills could expand the market

Analysis-Novo and Lilly gain on signs weight-loss pills could expand the market

Image for ams OSRAM shares surge on AI data centre photonics deal, strong Q1

ams OSRAM shares surge on AI data centre photonics deal, strong Q1

Image for Citigroup targets 11% to 13% near-term return on tangible assets

Citigroup targets 11% to 13% near-term return on tangible assets

Image for London's FTSE 100 dips as oil majors weigh; voters head to polls

London's FTSE 100 dips as oil majors weigh; voters head to polls

Image for Analysis-War, energy and politics hamper Eastern Europe's efforts to keep deficits in check

Analysis-War, energy and politics hamper Eastern Europe's efforts to keep deficits in check

Image for Pound nudges higher on Iran peace hopes, UK elections in focus

Pound nudges higher on Iran peace hopes, UK elections in focus

More from Finance

Explore more articles in the Finance category

Image for UK's BT re-focuses on its core brand, with BT Mobile for consumers
UK's BT re-focuses on its core brand, with BT Mobile for consumers
Image for EV maker Polestar's quarterly loss widens as tariffs, pricing pressure weigh on margins
EV maker Polestar's quarterly loss widens as tariffs, pricing pressure weigh on margins
Image for Russia says Armenia is being dragged into EU's 'anti-Russian orbit'
Russia says Armenia is being dragged into EU's 'anti-Russian orbit'
Image for BP to sell stakes in flagship UK carbon capture projects in Northern England
BP to sell stakes in flagship UK carbon capture projects in Northern England
Image for Exclusive-Hungry to sell, UAE slips hidden oil tankers through Strait of Hormuz
Exclusive-Hungry to sell, UAE slips hidden oil tankers through Strait of Hormuz
Image for Italian unions call strike at Kering over lack of clarity on strategy
Italian unions call strike at Kering over lack of clarity on strategy
Image for Lanxess sees oil price in range of $100-$110 per barrel
Lanxess sees oil price in range of $100-$110 per barrel
Image for Adidas is entitled to refund of 300 million euros from U.S. tariffs, CEO says
Adidas is entitled to refund of 300 million euros from U.S. tariffs, CEO says
Image for Swisscom says could take years to solve Italian tower dispute
Swisscom says could take years to solve Italian tower dispute
Image for China 'strongly opposes' EU move to bar funding for projects using Chinese inverters
China 'strongly opposes' EU move to bar funding for projects using Chinese inverters
Image for Russia to auction seized stake in gold producer UGC from May 8
Russia to auction seized stake in gold producer UGC from May 8
Image for Malaysia seeks clarification from Norway after export control halts missile supply
Malaysia seeks clarification from Norway after export control halts missile supply
View All Finance Posts