Daimler Truck Launches New Defence Brand with Major Multimillion-Euro Investment
Daimler Truck's Strategic Expansion into Defence Sector
Overview of the Investment and Branding Initiative
BERLIN, June 15 (Reuters) - Daimler Truck plans to expand its defence business in the coming years with a new branding effort and hundreds of millions of euros in investment, the company said on Monday.
Creation of Daimler Truck Defence
• The German truck maker will bundle its global defence activities under the umbrella brand Daimler Truck Defence, it said in a statement
Portfolio Expansion
• In future, the portfolio will include solutions from other Daimler Truck brands, as well as its unit Mercedes-Benz Trucks
Financial Commitment and Revenue Targets
Investment Details
• Daimler Truck announced investments worth a mid-range sum in the hundreds of millions of euros for development, production, sales and services
Revenue Goals
• The company is targeting defence revenue of a billion euros by 2028
Employment and Workforce Expansion
• Around 1,000 people are employed in this area at Daimler Truck, with its site at Woerth am Rhein in particular to hire skilled workers
Reporting Credits
(Reporting by Rachel MoreEditing by Ludwig Burger)
