GBAF Logo
Global Banking & Finance Awards® 2026 Nominations open, free to enter Nominate now →
UK's IG Group agrees to buy Underdog for up to $1.3 billion - Finance news and analysis from Global Banking & Finance Review
Finance

UK's IG Group agrees to buy Underdog for up to $1.3 billion

Published by Global Banking & Finance Review

Posted on July 30, 2026

2 min read

· Last updated: July 30, 2026

Add as preferred source on Google

UK's IG Group bets big on US prediction markets with $1.3 billion Underdog deal

IG Group's Strategic Acquisition of Underdog

Deal Overview and Financial Details

July 30 (Reuters) - Britain's IG Group said on Thursday it has agreed to acquire U.S. daily fantasy sports and prediction markets operator Underdog for up to $1.3 billion, deepening its push into the fast-growing U.S. retail trading market.

The deal includes an upfront consideration based on an enterprise value of about $1.1 billion and an earnout of about $200 million for Underdog shareholders, IG said.

CEO Commentary and Market Impact

"The acquisition of Underdog establishes IG as a leader in U.S. prediction markets, one of the most significant opportunities across trading and entertainment, and accelerates our growth in the world's largest and fastest-growing retail trading market," IG CEO Breon Corcoran said.

Growth of Prediction Markets in the US

Prediction markets, which let users trade contracts tied to real-world outcomes, have grown quickly in the United States, though the sector has also drawn scrutiny from lawmakers and regulators.

Strategic Review and Future Plans

IG said the acquisition, together with a proposed redomicile, marks the culmination of a strategic review the company kicked off in March.

IG also paused its share buyback programme, expecting to resume it in 2027 subject to completion of its Jersey redomicile, share price performance and other capital demands.

Transaction Structure and Financial Implications

For the Underdog deal, the upfront equity value is expected to be about $963 million, to be paid with roughly 24.1 million new IG shares and about $380 million in cash, while IG will also repay about $160 million of Underdog debt on completion of the deal.

IG, which offers trading in contracts for difference, stocks and cryptocurrencies, said the deal should be broadly neutral to adjusted earnings per share in year one and double-digit percentage accretive by year three.

Recent Financial Performance

Separately, it reported an 18% rise in first-half total revenue to £642.8 million and a 4% rise in core profit to £282 million, and said it expects annual results in line with market expectations.

IG Group shares closed up 1% at £17.06 on Thursday.

(Reporting by Nithyashree R B in Bengaluru; Editing by Shailesh Kuber, Kirsten Donovan)

Key Takeaways

  • IG Group’s acquisition of Underdog for up to $1.3 billion signals its entry into the U.S. fantasy sports and prediction markets industry, broadening its offerings beyond traditional trading platforms.
  • This move complements IG’s recent acquisitions—Freetrade (£160 million, January 2025) and Independent Reserve (crypto provider, January 2026)—highlighting its ambitious expansion into adjacent financial technology sectors (iggroup.com).
  • The acquisition aligns with IG’s growth strategy: delivering diversified product capabilities, accessing new customer demographics, accelerating product velocity, and pursuing scalable technology-driven ventures (data.fca.org.uk).

References

Frequently Asked Questions

Who is acquiring Underdog?
IG Group, a UK-based financial services firm, is acquiring Underdog.
How much is IG Group paying for Underdog?
IG Group has agreed to acquire Underdog for up to $1.3 billion.
What type of company is Underdog?
Underdog is a U.S. daily fantasy sports and prediction markets operator.
When was the IG Group and Underdog acquisition announced?
The acquisition was announced on July 30.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category