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Amazon slides on light fourth-quarter sales estimates, high cash burn - Finance news and analysis from Global Banking & Finance Review
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Amazon slides on light fourth-quarter sales estimates, high cash burn

Published by Global Banking & Finance Review

Posted on October 29, 2026

3 min read

· Last updated: October 29, 2026

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Amazon Shares Tumble on Weak Holiday Sales Forecast and High Cash Burn

Amazon’s Financial Performance and Market Reaction

By Deborah Mary Sophia and Greg Bensinger

Oct 29 (Reuters) - Amazon.com on Thursday reported a massive cash burn in the third quarter and forecast holiday-quarter revenue largely below Wall Street estimates, sending shares lower.

Investors soured on the company, driving shares down nearly 7% in extended trading. The shares had declined 4.3% in regular trading to end at $243.79.

Revenue Forecast and Cash Burn Details

The Seattle-based retailer expects revenue of between $240.0 billion and $247.0 billion in the fourth quarter, compared with analysts' average estimate of $244.51 billion, according to data compiled by LSEG. The company said it burned $42.4 billion on a trailing 12-month basis in the September quarter, driven by capital expenditure of $77.26 billion which was some $20 billion above estimates, according to data compiled by LSEG.

Amazon reported cash burn of $7.6 billion in the prior quarter, and generated $14.8 billion in the third quarter of last year.

Analyst Reactions

"The free cash flow looks like the ugly part of the report," said Dave Wagner, portfolio manager at Aptus Capital Advisors. "Operations generated plenty of cash but their capex just absolutely swallowed it."

"The trend is pretty steep and pretty negative, and that's the big thing that is alarming in this report."

AI Spending and Industry Comparisons

Like competitors, Amazon has made a huge spending commitment to developing AI software and infrastructure, forecasting $220 billion in capital expenditures this year. Amazon and Google parent Alphabet have maintained their spending expectations, though Microsoft on Wednesday lowered its own to $170 billion from $175 billion.

Jesse Cohen, a senior analyst at Investing.com, also pointed to Amazon's free cash flow and "weak guidance" as reasons for the share decline. "Amazon's third-quarter report landed as a double disappointment."

Cloud and Advertising Business Performance

CLOUD BUSINESS DRIVES GROWTH

Revenue at Amazon Web Services rose 39% to $46 billion in the third quarter ended September, compared with analysts' estimate for a 38.2% increase to $45.61 billion, according to data compiled by LSEG. AWS revenue recorded a 37% jump in the second quarter.

The company also maintained its annual capital spending forecast of about $220 billion.

Advertising and Retail Outlook

Advertising sales were another disappointment, rising just 12% to $19.6 billion from a year earlier, below the 18% estimate from LSEG — the first time it missed analyst estimates in seven quarters. The results marked much slower growth than the second quarter's 26% or the 2025 third quarter's 22%.

The downbeat fourth-quarter outlook signals US retailers could face pain in the holiday season, as consumers tighten shopping budgets amid higher gasoline prices and the rising cost of living.

Industry and Investor Perspectives

Still, recent industry forecasts predict holiday sales will accelerate from last year. The National Retail Federation earlier this month predicted a 4.2% jump in total US holiday season sales.

While retail sales account for the majority of Amazon's revenue, investor focus has shifted sharply toward its cloud computing business, Amazon Web Services, in recent years, as the tech company spends heavily to build out data centers and compete in the global AI race.

Amazon's cloud unit grew at its fastest pace in nearly five years.

At its e-commerce business, Amazon has been rolling out faster delivery services globally and expanding to more rural areas in the US to draw more shoppers.

Reporting Credits

(Reporting by Deborah Sophia in Bengaluru and Greg Bensinger in San Francisco; Additional reporting by Arriana McLymore in New York; Editing by Pooja Desai and Matthew Lewis)

Key Takeaways

  • Amazon burned $42.4 billion in free cash flow over the trailing 12 months ended September 30, 2026, largely driven by $77.3 billion in capital expenditures—substantially above market estimates (press.aboutamazon.com).
  • Amazon forecasted Q4 revenue between $240 billion and $247 billion, below analysts’ average estimate of $244.51 billion, damping investor sentiment (wsau.com).
  • Amazon Web Services delivered robust growth—Q3 revenue rose 39 %, its fastest pace in nearly five years—providing a bright spot amid otherwise soft retail and advertising trends (press.aboutamazon.com).
  • Despite macroeconomic headwinds, holiday retail spending is expected to rise: the National Retail Federation forecasts U.S. holiday sales to grow 4.2 % in 2026, reaching about $1.013 trillion (nrf.com).

Frequently Asked Questions

Why did Amazon shares decline after the Q3 earnings report?
Amazon shares dropped nearly 7% after reporting a massive cash burn in Q3 and forecasting Q4 sales below Wall Street estimates.
How much cash did Amazon burn in the third quarter?
Amazon reported a cash burn of $42.4 billion on a trailing 12-month basis in Q3 2024, driven by increased capital expenditures.
How did Amazon Web Services perform in the third quarter?
Amazon Web Services revenue rose 39% to $46 billion in Q3, exceeding analyst expectations.
Why are Amazon's advertising sales considered a disappointment?
Advertising sales rose only 12% to $19.6 billion, below the 18% growth analysts expected and the slowest in seven quarters.

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