True Potential Investments LLP has hired Sheriden Davy as Head of Risk and Compliance and Colin Beveridge as Chief Investment Officer as the company structures for continued growth.

True Potential Investments is part of The True Potential Group of Companies – one of the fastest growing and most innovative technology and financial services groups in the UK.  In January, the group unveiled another strong rise in annual profits with net profit up 47 per cent to £5.3million from a turnover of £27.5million in 2013.

Sheriden Davy
Sheriden Davy

Sheriden Davy, the new Head of Risk and Compliance at True Potential Investments, has extensive experience in compliance and pensions reform having been employed by the Department for Work and Pensions, MyCSP Ltd, and most recently with BlackRock where he was vice president of compliance monitoring. Sheriden has a thorough understanding of the regulatory environment and recently received the International Compliance Association Diploma in Compliance.

Colin Beveridge, who joins True Potential Investments as Chief Investment Officer, brings with him expert knowledge in finance and global equity income investing. Colin’s career includes time at The Alliance Trust PLC where he was Chief Investment Manager and at Scottish Widows Investment Partnership where he was an Investment Director. Most recently, Colin set up an evidence-based academic research and solutions consulting business called Long Horizon. His own research includes a study on persistency of financial performance and analysis of the sustainability and volatility of dividends.

Senior Partner at True Potential Investments, Daniel Harrison, said of the new appointments: “These hires reflect our desire to find the best talent as we structure the company for continued growth. True Potential is on an upwards trajectory with the Investment business one of our main growth areas. Finding the best talent to add to our existing pool of knowledge is vital to meet the demands of our partners, adviser firms and investors.”

True Potential Investments and its award-winning Wealth Platform, is designed for UK advisers and clients looking to maximise investment opportunities. Currently the Platform offers over 16,000+ investments options including a range of risk-rated strategy funds from Close Brothers, Seven Investment Management, SEI, Schroders, Allianz Global Investors, Threadneedle and two exclusive funds from Goldman Sachs, giving investors unrivalled access to some of the world’s best-known and top performing funds.

Colin Beveridge
Colin Beveridge

The new appointments continue an already successful year for True Potential, which saw the company roll out the UK’s first investments ‘top-up’ technology to consumers, ImpulseSave® along with the launch of True Potential Investor, an online service that is designed to simplify investing and encourage a ‘goal’ and ‘impulse’ based saving culture. True Potential Investor can be accessed at

True Potential also received a number of accolades at the Money Marketing Financial Services Awards 2014. True Potential Adviser Services picked up the Best Support Service award for the third consecutive year. True Potential Wealth Management also won gold for Best Use of Technology by an Adviser and was runner up in the Adviser Firm of the Year Award.

For more information about True Potential LLP, please visit

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