Image of paysafecard's my PLUS loyalty program launch announcement - Global Banking & Finance Review
Featured image showcasing the launch of paysafecard's my PLUS loyalty program, highlighting customer rewards and benefits in online payment solutions.
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PAYSAFECARD LAUNCHES MY PLUS LOYALTY PROGRAMME

Published by Gbaf News

Posted on April 8, 2014

3 min read

· Last updated: March 23, 2020

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Introducing the My PLUS Loyalty Programme

paysafecard, the European market leader in prepaid online payment solutions, has launched my PLUS: its innovative loyalty programme for customers of its online payments account my paysafecard. my PLUS is now available in Austria, Germany, Switzerland and 24 other countries*: wherever my paysafecard is already established. my paysafecard offers registered customers numerous practical advantages in managing and using the 16-digit paysafecard PINs. Now my PLUS delivers in addition to this attractive rewards and exclusive offers to loyal customers. Both its design and implementation, as well as its scope of obtainable benefits, make my PLUS a unique offer in the online prepaid industry.

Earning Points with My PLUS

How my PLUS works: 
my paysafecard customers collect PLUS points with every payment transaction they make. Regular activities, such as logging in to the online payments account once a day, as well as one-off activities, such as signing up for the newsletter, earn customers additional Level Points. These points help customers to continually level up in my PLUS. The higher the Level, the more exclusive the benefits become. Customers can then exchange their collected PLUS Points for Rewards, such as attractive offers from numerous well-known online shops.

PAYSAFECARD Launches MY PLUS LOYALTY Programme

PAYSAFECARD Launches MY PLUS LOYALTY Programme

Development and User Feedback

my PLUS has been developed and technically implemented by paysafecard. In addition, more than 5000 my paysafecard users have closely scrutinised the online loyalty programme, and their experiences and suggestions have helped mould its final version.

CEO Comments on Customer Loyalty

Udo Müller, CEO of paysafecard: “The success of paysafecard is only possible thanks to the loyalty of our enthusiastic customers. In 2013, we recorded around 68 million transactions. This means that an average of one hundred and twenty thousand people pay with paysafecard around the world every minute. The my PLUS loyalty programme is our way of showing our customers how much we appreciate their loyalty to our online prepaid payment solution. Our many years of experience helps us understand our customers and be able to offer them rewards they really want. Loyalty programmes are generally uncommon in the prepaid industry. So we are even more pleased to bring about a market trend, as well as to recognise customer loyalty with genuine benefits.

Availability Across European Markets

*my PLUS is available in all 27 countries in which the online payments account my paysafecard is available. These are Austria, Belgium, Bulgaria, Czech Republic, Denmark, Germany, Finland, France, Greece, Great Britain, Hungary, Ireland, Italy, Latvia, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Sweden, Switzerland, Slovakia, Slovenia, Spain and Republic of Cyprus.

Key Takeaways

  • paysafecard has launched a loyalty programme called my PLUS for users of my paysafecard accounts.
  • my PLUS lets users earn PLUS points with each payment and additional Level Points through activities to level up.
  • PLUS Points can be exchanged for rewards at partner online shops, with higher tiers unlocking more exclusive benefits.
  • The programme was developed by paysafecard with feedback from over 5,000 users and launched across 27 countries.
  • my PLUS is available in Austria, Germany, Switzerland, and 24 other countries where my paysafecard is established.

References

Frequently Asked Questions

What is the my PLUS programme?
my PLUS is a loyalty programme for my paysafecard users, offering PLUS points and rewards.
How do customers earn points?
Customers earn PLUS points through payment transactions and Level Points via activities like daily login or newsletter signup.
What can PLUS points be used for?
PLUS points are redeemable for rewards such as offers from well-known online shops.
Where is my PLUS available?
It’s available wherever my paysafecard operates—Austria, Germany, Switzerland and 24 other European countries.
Who contributed to developing my PLUS?
Paysafecard developed it with input from over 5,000 my paysafecard users.

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