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The Electronic Transactions Association (ETA), the global trade association representing the payments technology world, announced today the keynote speakers for “TRANSACT 14: Powered By ETA,” the industry’s largest payments and technology event.  Elizabeth Buse, Executive Vice President, Global Solutions at Visa and Ariel Bardin, VP of Product Management, Payments, Google Inc., will deliver industry insights and expertise to 4,000 payments technology and retail professionals. TRANSACT 14 will take place April 8 – 10, 2014 at the Mandalay Bay in Las Vegas, and registration is open now at

“More payments industry business gets done at the TRANSACT show than anywhere else on earth.  We are honored to have top executives from Visa and Google as our keynote speakers to share their vision of payments industry opportunities,” said Jason Oxman, CEO of ETA. “With a near sold-out show floor, incredible networking, and speakers from every major global payments company, this is the one show where payments and technology converge.”

Elizabeth Buse is Executive Vice President, Global Solutions at Visa where she is responsible for implementing, managing and growing Visa’s wide range of solutions, including those for digital channels, processing services, information products and merchant sales and solutions, including CyberSource. Previously, she was Visa’s Group President for Asia Pacific, Central Europe, Middle East and Africa, with responsibility for Visa’s business in those fast-growing geographies. Prior to that, Buse was Global Head of Product for Visa Inc., leading all aspects of product strategy, development and management for Visa’s core and new products.

As VP of Product Management, Payments at Google Inc., Ariel Bardin is responsible for product strategy and business development for Google Payments. This includes products that allow Google properties to accept payments, third-party merchants to accept Google Wallet, and consumers to use Google Wallet online and in the real world. Previously, Ariel spent eight years as a leader in Google AdWords where he helped define, build, and launch many advertiser-facing features.

With a newly expanded education and conference schedule, speakers from the world’s top payments and technology companies, a 95% sold-out exhibit floor, and 4,000 attendees from 1,000 companies representing 24 countries, TRANSACT 14 is the world’s gathering place to make connections with the biggest players in payments. TRANSACT 14 includes an expanded selection of educational opportunities with 7 conference tracks, increased trade show floor hours, and unlimited industry networking opportunities. TRANSACT 14 will offer three full days of programming, culminating in the biggest networking party in payments, the TRANSACT Party at the Shark Reef Aquarium at Mandalay Bay. These enhancements have been designed to showcase technical innovations in payments, provide ramp-up training for those new to payments, and provide a stage for networking and partnerships.

For more information about TRANSACT or to register today, visit For media inquiries, contact Meghan Cieslak at 202-677-7406, or [email protected].

About ETA
As the only organization leading and representing the payments technology industry, ETA offers cutting edge news and information, facilitates business connections and growth, provides a standard of industry certification, and advocates on issues critical to their members’ success. ETA’s more than 500 members represent over $4 trillion in annual payments processed in the U.S.

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