Published : 3 years ago, on 08/10/2021

Alcoholic Ice Cream Market: Overview

Perception towards alcohol has changed significantly across the globe, and people nowadays are giving positive response towards alcohol consumption. Alcohol is also used while cooking several dishes and its use in ice creams has also grown. With increasing positive response towards consumption of alcohol and products that are infused with alcohol are gaining huge traction across the globe. Players manufacturing alcohol infused ice cream are introducing new flavors such as rum, vodka, wine, and other in alcohol ice cream. They are also adopting new and innovative marketing strategies to attract large number of consumers. As children cannot consume alcohol infused ice cream, the customer range shrinks, but still a lot of young, middle aged and old people will prefer alcoholic ice cream.

Transparency Market Research recently published a study on the global alcoholic ice cream market for 2019 to 2027. Report developed by the company provides detailed analysis on the alcoholic ice cream market including recent developments, geographical reach, and competitors’ landscape.

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Global Alcoholic Ice Cream Market: Notable Developments

Alcoholic ice cream is a new trend in the global market and companies developing these ice creams are witnessing positive response from the customers. Alcoholic ice cream manufacturers are focusing on experimenting with different new flavors to provide large variety to their customers. Some of most popular players in the global alcoholic ice cream market are Buzz Bar, HDIP (Haagen Dazs), Frozen Pints, Snobar Cocktails, Mercer’s Dairy, and Tipsy Scoop. Few recent example that will help in understanding development in this market include:

• In early 2019, Häagen-Dazs introduced a line of fresh products that combined cocktails and ice cream. A line of spirit-inspired ice cream creations is the major product development by the company. Various other flavors are also introduced such as Rum Tres Leches, Bourbon Praline Pecan, Irish Cream Brownie, Bourbon Vanilla Bean Truffle, Stout Chocolate Pretzel Crunch, and Non-Dairy Amaretto Black Cherry Almond Toffee.
• In 2017, Tipsy Scoop launched a new range of alcoholic ice creams. The company introduced six new flavors including blood orange sparkler sorbet, Santa’s Cookies and Whiskey, drunken ginger bread man, Holiday spiced eggnog, candy cane vodka martini, and boozy banana foster.
• In 2015, Ben & Jerry’s partnered with new Belgium Brewing Co. introduced Salted Caramel Brown-ie-Ale that is a beer-infused ice cream. 

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Global Alcoholic Ice Cream Market: Drivers and Restraints

Factors responsible for driving the growth of the market are listed below:

• Higher demand for newer flavors in ice cream is the major factor that pushed players to introduce alcohol in ice cream. Ice cream being one of the most favored dessert and people of all age group likes eating ice cream will be comfortable to try new alcoholic ice creams. Ice cream manufacturers are also introducing new flavors by blending bitter fruits and vegetables with alcohol and cheese to create signature flavors.
• Ice cream manufacturers adopting innovative marketing strategies is another key factor driving demand in the global alcoholic ice cream market. As alcoholic ice cream is common, yet growing market, players in this market are using innovative ways to promote their brand and attract large customer base. Strategic alliance is also playing a crucial role in expanding growth in of players in this market. Online retailing is also expected to wide adopted technique by leading players.

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Global Alcoholic Ice Cream Market: Regional Outlook

With respect to geographical reach, developed regions in North America and Europe are expected to lead the global alcoholic ice cream market. Higher preference for alcohol and its wide use in preparing different cuisines made these two regions leading markets for the growth of alcoholic ice cream. Presence of leading players in the region is also acting as a supportive factor in expanding growth of alcoholic ice cream in these regions.  On the other hand, Asia Pacific is also expected to be a lucrative market for the growth of alcoholic ice cream, as inclination towards alcohol and alcoholic infused products is gradually increasing.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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