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Insurer AIA Group's value of new business jumps on strong Hong Kong sales - Finance news and analysis from Global Banking & Finance Review
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Insurer AIA Group's value of new business jumps on strong Hong Kong sales

Published by Global Banking & Finance Review

Posted on April 29, 2025

2 min read

· Last updated: April 29, 2025

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AIA Group's New Business Value Rises with Hong Kong Demand

(Reuters) -Hong Kong-based insurer AIA Group reported a 13% rise in its first-quarter value of new business (VONB) on Wednesday, bolstered by its regional unit, which saw strong demand from local customers and visitors from Mainland China.

Chinese investors, facing limited domestic options and a weakening yuan, are increasingly turning to offshore insurance policies as an alternative investment vehicle.

AIA said its proprietary Premier Agency model, the insurer's elite in-house sales force that generated more than 75% of its first-quarter VONB, drove further increases in agent activity and productivity.

Hong Kong, one of AIA's largest contributors in terms of profits, reported a 16% annual increase in VONB for the reported quarter.

Mainland Chinese travellers boosted the Asia-focused insurer's performance by purchasing offshore policies in Hong Kong, attracted by competitive premiums and higher potential returns.

AIA's VONB, which gauges expected profits from new premiums and is a key barometer for future growth, came in at $1.50 billion on a constant exchange currency basis in the three months ending March 31, compared with $1.33 billion a year ago.

"Despite capital market volatility and geopolitical tensions, high levels of private savings, growing yet ageing populations, low insurance penetration and limited welfare coverage continue to be powerful structural growth drivers in Asia, and create substantial demand for insurance products," AIA said.

(Reporting by Roushni Nair in Bengaluru; Editing by Shailesh Kuber, Mohammed Safi Shamsi and Rashmi Aich)

Key Takeaways

  • AIA Group's VONB increased by 13% in Q1.
  • Hong Kong sales and Mainland Chinese demand were key drivers.
  • The Premier Agency model boosted agent productivity.
  • AIA's VONB reached $1.50 billion on a constant currency basis.
  • Structural growth drivers in Asia support insurance demand.

Frequently Asked Questions

What is the main topic?
The article discusses AIA Group's 13% rise in value of new business, driven by strong sales in Hong Kong and demand from Mainland China.
How did AIA Group achieve growth?
Growth was achieved through strong demand in Hong Kong, increased Mainland Chinese investment, and the effective Premier Agency model.
What are the structural growth drivers in Asia?
High private savings, ageing populations, low insurance penetration, and limited welfare coverage drive insurance demand in Asia.

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