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Finance

Stroeer to explore $4 billion sale of billboard unit, Bloomberg News reports

Published by Global Banking & Finance Review

Posted on January 10, 2025

1 min read

· Last updated: January 10, 2025

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Stroeer Weighs $4 Billion Sale of Billboard Unit

(Reuters) - German advertising group Stroeer is mulling a potential 4 billion euros ($4.10 billion) sale of its billboard unit, Bloomberg News reported on Friday.

The company is working with advisers and has received interest for its billboard unit from private equity firms including Hellman & Friedman and KKR, the report said, citing people familiar with the matter.

Other buyout firms such as CVC Capital Partners and EQT AB had previously considered deals related to Stroeer, the report said.

The media group's shares jumped 13.7%. Stroeer did not immediately respond to a Reuters request for a comment.

($1 = 0.9752 euros)

(Reporting by Pretish M J in Bengaluru)

Key Takeaways

  • Stroeer is considering selling its billboard unit for $4 billion.
  • Private equity firms like KKR and Hellman & Friedman show interest.
  • CVC Capital Partners and EQT AB had previously considered deals.
  • Stroeer's shares increased by 13.7% following the news.
  • The company is working with advisers on the potential sale.

Frequently Asked Questions

What is the main topic?
The main topic is Stroeer's potential $4 billion sale of its billboard unit, attracting interest from private equity firms.
Who are the interested parties?
Private equity firms such as Hellman & Friedman, KKR, CVC Capital Partners, and EQT AB have shown interest.
How did the market react?
Stroeer's shares jumped 13.7% following the news of the potential sale.

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