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VTB CAPITAL’S COMMUNICATIONS AND MARKETING TEAM NAMED BEST FOR FINANCIAL COMMUNICATIONS

Olga Podoinitsyna

VTB Capital has been recognised at the Corporate & Financial Awards for the Best in-house Corporate and Financial Communications Team. The awards are among the most prestigious honours in the international communications industry, and were announced at a ceremony in London on July 15.

VTB Capital’s Communications and Marketing Team has successfully implemented communications and marketing projects in line with VTB Group’s global business strategy.  These projects have been executed in markets around the world, including Europe, Asia, the Middle East, Latin America and the United States. Since VTB Capital was created in 2008, the Communications and Marketing Team has made a major contribution to the development of the company’s brand and reputation in the international investment banking industry. The Team has ensured high visibility for VTB Capital across the international and Russian media, with over 40,000 news articles published about the company each year.

Olga Podoinitsyna

Olga Podoinitsyna

In addition to projects that promote Russian business in international markets, the Team is actively involved in stimulating investment opportunities in Russia to the international investment community. In particular, since 2009 the Communications and Marketing Team has spearheaded “RUSSIA CALLING!”, a major investment forum which takes place in Moscow, London and New York each year, and which provides a unique platform for dialogue between Russian businesses and international investors. The forum is attended by international financiers from over 60 countries.

The “RUSSIA CALLING!” event has also received international recognition and in 2013 the Bank’s Marketing and Communications Team was awarded ‘Best Event Management’ by the annual IPRA Golden World Awards. The Forum has also been awarded ‘Best Ongoing Communication with Overseas Investors and / or Media’ and ‘Best Analyst / Investor / Press Meeting’ by the annual Corporate & Financial Awards.

Olga Podoinitsyna, Member of the Board at VTB Capital, said: “We are delighted to have been recognised as the best corporate and financial in-house communications team at the highest global level. These awards are among the most prestigious in the industry and this accolade highlights the achievements of our Team. In the past six years, we have successfully implemented a number of ambitious projects to promote Russian investment opportunities which have become an important component in helping position VTB Group’s investment business, both in domestic and international markets. I am confident that the quality and expertise of our Team will let us continue to successfully implement our communications projects in line with the company’s overall strategy.”

In May 2014 Olga Podoinitsyna became the first Russian representative honoured with a SABRE Award – the largest international prize in the public relations industry – for outstanding professional achievements.

Corporate & Financial Awards was established by Communicate Magazine, an international corporate communications industry publication. Award winners are selected by experts in communications and public relations, financial analysts and journalists from around the world.

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