The German football club 1. FC Kaiserslautern has a new main sponsor in Wertkarten GmbH. During the season’s first home match on Monday, 4 August 2014, against TSV 1860 München, the “Red Devils” hit the field with jerseys bearing the paysafecard label. Wertkarten GmbH, a member of the international Skrill Group, is the world’s leading provider in prepaid solutions for online payments. The collaboration was established by marketing partner SPORTFIVE for one year including further options. Besides sponsoring jerseys, the service package also encompasses other marketing-relevant activities such as broadcasts on the TV megaband on the new LED video tapes at the Fritz-Water Stadium on the social media channels of 1. FC Kaiserslautern.

CEO Udo Mueller with Kaiserslautern's Chairman Stefan Kuntz
CEO Udo Mueller with Kaiserslautern’s Chairman Stefan Kuntz

Udo Müller, CEO of Wertkarten GmbH, sees enormous potential in this partnership: “Internationally, paysafecard focuses its sponsoring efforts on football – aspects such as high quality, sustainability, team spirit, and the will to do one’s best is what connects paysafecard and 1. FC Kaiserslautern. We are proud to sponsor such a traditional club and look forward to accompanying the “Red Devils” in the upcoming season. The first-rate potential of 1. FC Kaiserslautern, offers further promising opportunities for future developments. For us, Germany is still a very important market, be it in terms of sports or economics. We are certain that both parties will significantly benefit from this partnership as success is best encountered together.”

FCK Chairman Stefan Kuntz, is pleased with the collaboration: “With our new main sponsor, we have set the course for a fruitful 2014/15 season. We are also pleased to have found an international partner in paysafecard, which fits well in terms of fairness and honesty to 1. FC Kaiserslautern.”

Mueller signing Kuntz
Mueller signing Kuntz

Marc Hassenzahl, SPORTFIVE-department manager at 1. FC Kaiserslautern adds: “paysafecard” was our candidate of choice from the very beginning. And we are very pleased that everything paid off and not only are we welcoming a global payer onboard in terms of jersey advertising at FCK, but rather with paysafecard, we have a true German sponsor.”


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