Intelliflo, a leading provider of web based business management software for the financial services marketplace, has announced that Jo Gilbey has joined the team as Marketing Director with immediate effect.

Jo has been caretaking the role following Peter Jordan’s departure in September 2013 but now joins the team permanently to build on the newly-established marketing function.  Jo has joined the Senior Management Team at Intelliflo, reporting to Dave Chessell, Chief Commercial Officer.

Jo has over 30 years’ experience in the financial services sector, having previously worked in a variety of marketing roles for Old Mutual Plc and Skandia.  Jo marketed the ground-breaking open-architecture investment proposition as Skandia’s Investment Brand Manager and launched the integrated Skandia/Selestia  ‘Skandia Investment Solutions’ platform following the take-over of Skandia by Old Mutual plc.  She was promoted to Head of Brand and Communication for Old Mutual Wealth where she centralised the marketing functions across business lines and geographies as well as establishing the Digital Marketing function. Jo left Old Mutual in 2013, following the decision to scrap the highly successful Skandia brand.

Dave Chessell , Chief Commercial Officer, Intelliflo comments:

“It’s fantastic to have Jo on board permanently. Since she took over from Peter she has restructured the marketing function and kicked off various projects which will be vital to help Intelliflo achieve our growth ambitions for 2014.  Jo brings a wealth of marketing experience across a variety of channels within the adviser and asset management communities and her knowledge will be invaluable for us as we seek to help advisors grow their businesses and increase our penetration of the growing mortgage market in the run up to MMR and beyond.”