Intelliflo, a leading provider of web-based business management software for the financial services marketplace, has announced that John Penn has joined the team as Head of Mortgage Proposition.

John Penn

In his new role, John will be responsible for creating and growing Intelliflo’s mortgage business in the run up to the Mortgage Market Review (MMR) and beyond. Intelliflo’s Intelligent Office (IO) software is an award winning, web-based solution designed to optimise advisers’ and providers’ systems ahead of the launch of the MMR in April and meet the ongoing needs of the mortgage market.

John has 30 years’ experience in the financial services sector, having previously worked in debt consolidation, underwriting, business development, national account management, sales management, and mortgage software products.
Prior to joining Intelliflo, John developed exclusive products for networks, packagers and large brokers in his roles for building societies and specialist lenders. As Amber Home Loans’ national key account manager, he established a successful key account panel and represented Amber on the IMLA executive committee.

Dave Chessell, Chief Commercial Officer, Intelliflo comments:
“It’s fantastic to have John on board. The mortgage market is an extremely dynamic sector and one that is a key focus for us going forward. 2014 promises yet more changes to the mortgage landscape, but with the experience and knowledge that John brings to the team we are confident that we can effectively meet these challenges and the needs of our clients”.