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LEADING SOFTWARE PROVIDER, INTELLIFLO, ANNOUNCES NEW HEAD OF MORTGAGE PROPOSITION

Published by Gbaf News

Posted on January 17, 2014

3 min read

· Last updated: October 31, 2023

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Intelliflo Appoints Head of Mortgage Proposition

Intelliflo, a leading provider of web-based business management software for the financial services marketplace, has announced that John Penn has joined the team as Head of Mortgage Proposition.

John Penn

John Penn to Lead Mortgage Business

In his new role, John will be responsible for creating and growing Intelliflo’s mortgage business in the run up to the Mortgage Market Review (MMR) and beyond. Intelliflo’s Intelligent Office (IO) software is an award winning, web-based solution designed to optimise advisers’ and providers’ systems ahead of the launch of the MMR in April and meet the ongoing needs of the mortgage market.

John Penn Brings 30 Years' Experience

John has 30 years’ experience in the financial services sector, having previously worked in debt consolidation, underwriting, business development, national account management, sales management, and mortgage software products.
Prior to joining Intelliflo, John developed exclusive products for networks, packagers and large brokers in his roles for building societies and specialist lenders. As Amber Home Loans’ national key account manager, he established a successful key account panel and represented Amber on the IMLA executive committee.

Executive Endorsement of New Appointment

Dave Chessell, Chief Commercial Officer, Intelliflo comments:
“It’s fantastic to have John on board. The mortgage market is an extremely dynamic sector and one that is a key focus for us going forward. 2014 promises yet more changes to the mortgage landscape, but with the experience and knowledge that John brings to the team we are confident that we can effectively meet these challenges and the needs of our clients”.

Intelliflo, a leading provider of web-based business management software for the financial services marketplace, has announced that John Penn has joined the team as Head of Mortgage Proposition.

John Penn

In his new role, John will be responsible for creating and growing Intelliflo’s mortgage business in the run up to the Mortgage Market Review (MMR) and beyond. Intelliflo’s Intelligent Office (IO) software is an award winning, web-based solution designed to optimise advisers’ and providers’ systems ahead of the launch of the MMR in April and meet the ongoing needs of the mortgage market.

John has 30 years’ experience in the financial services sector, having previously worked in debt consolidation, underwriting, business development, national account management, sales management, and mortgage software products.
Prior to joining Intelliflo, John developed exclusive products for networks, packagers and large brokers in his roles for building societies and specialist lenders. As Amber Home Loans’ national key account manager, he established a successful key account panel and represented Amber on the IMLA executive committee.

Dave Chessell, Chief Commercial Officer, Intelliflo comments:
“It’s fantastic to have John on board. The mortgage market is an extremely dynamic sector and one that is a key focus for us going forward. 2014 promises yet more changes to the mortgage landscape, but with the experience and knowledge that John brings to the team we are confident that we can effectively meet these challenges and the needs of our clients”.

Key Takeaways

  • John Penn has joined Intelliflo as Head of Mortgage Proposition to spearhead mortgage business growth ahead of the Mortgage Market Review.
  • Intelliflo’s Intelligent Office is a web‑based, award‑winning platform designed to support advisers and providers through the MMR and evolving mortgage market.
  • With 30 years of mortgage and financial services experience across underwriting, business development, and software, John brings deep expertise to the role.
  • John previously developed tailored products for networks, packagers, and large brokers, and managed key accounts at Amber Home Loans.
  • Dave Chessell, Intelliflo’s Chief Commercial Officer, expressed confidence that John’s experience will help meet the dynamic challenges of the mortgage market ahead.

Frequently Asked Questions

Who is the new Head of Mortgage Proposition at Intelliflo?
John Penn has been appointed as Head of Mortgage Proposition at Intelliflo.
What is John Penn’s role?
He will create and grow Intelliflo’s mortgage business in advance of the Mortgage Market Review and beyond.
What is Intelligent Office?
Intelliflo’s Intelligent Office is an award‑winning web‑based business management software designed to support advisers and providers, especially through the MMR and into the evolving mortgage landscape.

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