Infographic illustrating Accor Hotels' insights on business travellers in Europe - Global Banking & Finance Review
This infographic presents Accor Hotels' research findings on the needs of business travellers in Europe, highlighting trends and innovations that enhance comfort and efficiency during hotel stays.
Business

Accor Hotels research on business travellers

Published by Gbaf News

Posted on February 15, 2013

1 min read

· Last updated: May 26, 2020

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Remember a time when 100% of the European hotels you stayed in on business were simple, practical and fast to book? I don’t think we can! Wait right there however, because Accor hotels has the up to date knowledge of what to give business travellers so that they have the convenience, modernity and efficiency they need to work with.
Accor is moving with an era which is becoming increasingly aware of what’s needed to operate smoothly. Relishing the chance for being the pioneers of change, Accor can assure the 92% of business travellers who need to work during their European hotel stay that their comfort is prioritised, wherever they need to head for. Dutch capital? No problem. Accor’s Amsterdam hotels are leading the field in innovation, just like in every other European business district.

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Key Takeaways

  • Accor’s research emphasizes Return on Time, Experience, and Carbon as new metrics of value for business travel.
  • 92% of corporate travelers prefer hotels for reliability, amenities, and convenience.
  • Accor offers measurable sustainability tools like a carbon tracking platform and eco‑certifications.
  • Hotels like Sofitel and Novotel integrate wellness (sleep, nutrition, workspaces) into their business travel offerings.

References

Frequently Asked Questions

What new metrics does Accor use for business travel research?
Accor highlights Return on Time, Return on Experience, and Return on Carbon as modern value metrics.
How many business travelers prefer hotels and why?
92% of corporate travelers prefer staying in hotels due to reliability, amenities, and convenience.
What wellness initiatives do Accor hotels offer for business guests?
Initiatives include Sofitel’s Art of Sleep, redesigned work‑friendly spaces, wellness lounges, nutrition and fitness support.
How does Accor support sustainable business travel?
Accor provides tools like its carbon‑tracking platform and has achieved 50% eco‑certification across its global portfolio.

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