Global Banking and Finance Review is now accepting guest posts for publishing.
In today’s Age of the Internet, one of the biggest challenges brands face is finding the right way to reach their target audience. The pervasive nature of the internet has brought almost every aspect of human life within the reach of every brand. That should be good news for brands across the board, but it’s not that simple. If you’re a brand representative trying to get your brand’s voice out there, you know exactly what we’re talking about.
Since communication has gotten easier, it has also gotten more complex. Today, there are more platforms and media formats than there have ever been before. Newer platforms and formats keep emerging every day. As a result, audiences have rapidly decreasing attention spans. This has left brands wrestling to fit their message into as tiny a space as possible.
We submit that this tussle is rather insufficient. The first challenge is that people have started going to great lengths to avoid being bombarded with ads. No matter how good your ad is, chances are that people don’t want to see it. The second and bigger challenge is that short messages don’t convert the non-believers. Instead, they’re likely to affect only those who are already on the edge of making the choice you want them to make.
Short-form communication won’t convince the fence-sitters, the doubters, the skeptics. And that is exactly where guest posts come in.
At Global Banking & Finance Review (GBAF), we offer you the opportunity to overcome both these challenges in one go. In this article, we will tell you exactly how.
What is Guest Posting?
A guest post is a piece of brand journalism which lives on a publisher’s website — a website like ours. Our staff is usually responsible for writing the posts that go up for your brand on our website. This allows for the sponsored posts to match the tone and voice of the rest of our content. Created in that manner, these posts are not distracting or abrupt. Guest posts are adaptive to their environment, they don’t stick out like sore thumbs. So, even though it is essentially promoting your brand, a sponsored post is more of a content piece than an ad.
Guest posting is an advertorial piece of long-form writing that is created to be highly engaging. This makes the audience spend a longer time engaging with your brand than they would do with an ad.
Sponsored posting articles are designed to address the audience’s pain points, offering your brand as a solution. This is usually seen as a fair exchange because the article delivers value to your audience rather than simply pushing your point across. It surpasses the challenge of audience hostility towards advertisements because it isn’t focusing purely on you. Adding to the appeal is the fact that sponsored posting is not heavily packaged with the “buy! buy! buy!” wrapping paper.
On the spectrum of brand promotion, sponsored posting falls right on the sweet spot between a blog post and a traditional advertisement.
Why Should You Run Guest Posts on GBAF?
At GBAF, we work around the clock to foster an environment which sets the right context for your brand’s content. This is vital in cases where your targeted audience is encountering your brand for the first time. The context within which audiences first encounter your brand leaves a lasting impact on what they think of the brand. It is this brand perception that drives all their future decisions on whether or not they will engage with your brand and buy into what you’re selling.
We understand the importance readers attach to authenticity and value. What we also have a firm grip on is how to present your brand as authentically as possible while also bringing value to the audience’s life. Having focused on continually delivering authentic and value-driven content to our readers for more than a decade means that we have our audience’s trust. If you partner with us, you can tap into that. When a consumer learns about your brand through someone they trust (someone like a renowned brand, friend, some industry authority, etc), they are more likely to trust you, too.
Guest Posting with us will help you gain the trust of a very large targeted audience.
Another big challenge of advertising is that you have to start at the very beginning of a potential consumer’s journey with your brand. Running guest posts on a website that’s already trusted allows you to enter your audiences’ world with half the journey already behind them. This is a massive advantage that every marketer knows to value dearly.
Reaching out will help you promote your posts by piggybacking on our experience and long-established networks. We leverage these networks to help your brand by promoting your guest blogs across our constantly growing social media channels.
We offer you the chance to deliver rich, engaging content to our community of over 135k followers on social media.
All of these combined benefits act as a catalyst to boost your brand reach, funnel attention to your brand, gain a competitive advantage and knock down all other challenges presented in separating yourself from your competition.
Ten Ways GBAF Pushes Your Brand Forward
Now, let’s get down to business. Here are the specific ways your brand will benefit from running guest posts with GBAF.
1. Higher Engagement Rates
Sponsored posting content lends itself to increased relevance and engagement, but only when it is placed correctly. At GBAF, we understand your audience’s preferences, not through surveys and statistics, but through personal experience. We know exactly when, where, why, and how guest posting should be sprinkled through our regular content so as to drive engagement further.
Speaking of surveys and statistics, a Reuters survey shows that a whopping 75% of consumers will engage with content that is relevant and relatable, irrespective of whether it is sponsored or not. The context that we have spent a decade to set in place helps ensure that your content is exactly as relevant and relatable as it needs to be.
2. Redefined Trust
You’re probably already aware that millennial audiences are wary of ads and sponsored content. This means that in most scenarios where you reach them through traditional advertising, your message may be falling on deaf ears. A great way to get these deaf ears to turn around and listen is to go through channels like GBAF.that they already trust.
We leverage the authentic, thought-provoking and storytelling nature of sponsored posting to create an impact. This allows consumers to build trust with your brand in the long-run.
3. Increased Brand Awareness
Following in the footsteps of the trust factor comes the idea of familiarity. The more your target audience is accustomed to seeing you around, the more likely they are to take you seriously. Awareness is especially important in competitive markets, whether you’re an old-timer or a new entrant in your line.
Using guest posts, we help direct eyeballs to your brand and your offerings without being annoyingly irrelevant. Once your audiences get to know your brand, you can run the show far more effectively.
4. Educated Target Audience
GBAF’s audience comes to you pre-filtered and receptive to whatever it is that you have to say. They’re here because they are familiar with our environment, our tone, and our brand. To reiterate what we said before, our audiences have already made half the journey to getting to know our partners.
5. Developed Thought Leadership
The sponsored posting we publish on your behalf is informational on topics where your brand has expertise. It helps etch your brand as an authority and field-expert in your target audience’s mind.
When a potential consumer has a certain need, does your brand instantly come to their mind? We put out sponsored posting that makes you become an intuitive choice when it comes to your field.
6. Positive Sentiment Toward Your Brand
When we publish a guest post for you, our audiences appreciate your efforts to educate and inform them. Sponsored posting, as a part of an overall marketing campaign, helps manage how small businesses perceive your brand. This goodwill builds up and soon the positive perception seeps into a larger audience base.
7. Boost In Sales
Guest posts are a bet on improving sales. A survey by Collective Bias reports that one-third of millennials are likely to buy something after seeing a guest post about it. Consumers reject advertisements due to the historically observed nature of advertisements as insincere, pestering and housing an ulterior motive. The same reaction is not true for most when it comes to guest posting.
This type of native advertising has a storytelling approach and doesn’t feel much like a sales pitch. Consumers are more likely to interact with it and perceive it in a positive light. A positive response increases conversions into sales.
8. Budget Control
You are in control to decide how much you want to invest every month. We offer cost-effective solutions backed with results to provide a base for your investment decisions.
9. Connection to Target Audience
With open access to our networks and reach, sponsored posting will position you to aim your business towards the audience with the highest potential conversion value.
10. Amplified Brand Reach
Diving into streams of high demand is the dream for every business. We aim to use every guest post to help you with increasingly getting into the networks where there is a high demand for your business.
Guest posting on GBAF’s platforms allows you to tap into our ability to create authentic, relevant material which adds value to your audiences and gets them to consider your brand as the solution they need.
Want to get your brand on the perfect path to your audience’s hearts?
How to Submit a Guest Post on Global Banking and Finance Review
To submit your guest blog post on GBAF, you have to follow a few very simple steps.
Step 1: Check Categories
You can submit a guest post on GBAF under any of the following categories, depending on the kind of business you run.
For B2B: AI & Big Data, Green Tech, Manufacturing, Ongoing Training for employees, CSR
For B2C: Advice and trends on buying a home, Working remotely, Travel Destinations, Electronics
Step 2: Ensure Your Article Follows Guidelines
To ensure that your article submission results in publication, please ensure that your sponsored post follows the following Editorial Submission Guidelines.
We welcome submissions of featured articles, news, analysis, interviews, profile pieces and opinion pieces. Only Original articles (not previously published) should be submitted to the editor in word format.
- Format: Articles should be preferably submitted in Word format to the editor at [email protected] or by direct submission via the website from this page.
- Length: Articles should be between 750-1000 words in length. Links are limited to one in the author bio section. A brief synopsis should be sent to the editor prior to submission.
- Photos: If available please provide a picture of the author or images that support the article topic. Images should be landscape format, rectangular in shape around 800 pixel in width and 600 pixels in height, exact size is flexible as long as the width is greater than the height. Include any necessary picture credits and copyright details. All articles require an image and will be run with a stock image if necessary. Please note that you should have rights for the images which you submit.
Step 3: Provide Additional Information
While submitting a sponsored post, you will need to provide a few details about the author and the likes. This information will enrich your sponsored posting exercise and help us make it look more professional.
- Author Bio: A brief author bio may be included to be listed at the end of the article. With the author’s biography, please include author’s name, title, institutional affiliations, and contact details if desired. This is the only area where a link can be included.
- Profile Requirements: Company name, nature of business, locations/also markets they operate in, contact information, key executives, branch locations if applicable, brief history of the company, certifications/licenses, products/services offered, corporate social responsibility activities, major projects they want noted.
Profiles should be submitted in word format. All profiles should include a general image and company logo if desired. Images must be landscape format, rectangular shape around 800 pixel in width and 600 pixels in height, this exact size is flexible. Profiles may include one active link to the company site. Title of the profile should describe the company in a unique fashion rather than just using their name. There is no word count for profiles.
Profiles should be sent to the editor at [email protected] or directly from this page.
- YouTube Videos: If you have a YouTube video you wish to share with our readers please send a link to the video to [email protected] or directly from this page.
Since we’re an online publication, the deadline is flexible. Articles are published in accordance with the editorial schedule.
Your submission will be reviewed by us and if it meets our submission guidelines, editorial, and quality standards, we will contact you before we publish the article. Due to the high volume of submissions we receive, we cannot respond personally to every submission, and we cannot guarantee that we will use your article.
How can financial services firms keep pace with escalating requirements?
By Tim FitzGerald, UK Banking & Financial Services Sales Manager, InterSystems Financial services firms are currently coming up against a...
What Investors are Looking for in the Next Fintech
By Shaun Puckrin, Chief Product Officer, Global Processing Services Are investors getting pickier when it comes to fintech? It’s hard...
How payments can help streamline operations and boost customer satisfaction in the vending industry
By Darren Anderson, Business Development Manager, Self Service, Ingenico Enterprise Retail The COVID-19 pandemic has had an astounding impact on...
How virtual training is changing the game in remote learning
By Aris Apostolopoulos, Senior Content Writer at TalentLMS and a faithful follower of the eLearning mentality. Along with the latest...
Businesses need to prepare for Brexit transition now
THE Brexit process has been marred by uncertainty and it still remains unclear what our future relationship with the EU,...
How to maximise your virtual communications for effective team meetings
By Tony Hughes, CEO at Huthwaite International leading global provider of sales, negotiation and communication skills development, shares advice on...
Business and data – building better operations
By Bryan Kirschner, Vice President Strategy, DataStax Building your business on data. What have we learned so far? Coming into...
REIT Trends: Innovative Data Strategies for Better Investments
By Josh Miramant, CEO and founder of Blue Orange Digital Data transformation is this decade’s differentiator for REITs (Real Estate Investment...
Financial transformation is the new digital transformation
By Luke Fossett, ANZ Head of Sales for global recurring payments platform, GoCardless The term ‘digital transformation’ has become somewhat...
RegTech 2020: Exploring financial crime and the emergence of RegTech in the USA
with host, Alex Ford, VP Product and Marketing, Encompass, and guests, Dr Henry Balani, Head of Delivery, Encompass; Pawneet Abramowski,...