Vizolution hires customer propositions director

Vizolution has hired Marcio Rodrigues as its customer propositions director. Marcio will lead Vizolution’s strategy to provide lenders and advisers with visual solutions which will better engage their customers.

Marcio has advised and helped to deliver customer experience programmes globally for major companies that include Allianz, AVIVA, Barclays, British Airways and Zurich. These programmes have resulted in multi-million pound benefits through improved customer experience coupled with operational efficiencies.

Marcio comes to Vizolution from InsightNow, a leading customer insight and transformation consultancy, and has over ten years’ experience in the customer experience and insight industry. He has worked at senior management level at some of the top financial services companies to deliver market leading solutions that enhance customer experience and accelerate business growth.

“Lenders and advisers seek battle hardened solutions that can drive tangible business outcomes” said Marcio. “With Vizolution’s patented vScreen remote face-to-face screen sharing solution, we can drive innovation and value across the industry.Vizolution is poised for continued rapid growth and I’m really excited to be a part of the Vizolution team.”

Bill Safran, Vizolution’s CEO said, “There is an increased focus within financial services on customer journey and experience, so Marcio’s depth of experience, leadership acumen and track record of success in this area are exactly what the company needs for its next major phase of growth.

“Marcio will help ensure Vizolution continues to grow at a record pace, allowing the company to further strengthen its position as a leader, delivering visual solutions that enhance customer experience, increase conversion rates and improve compliance.”

Vizolution is backed by a leading European venture capital firm, Notion Capital, and Finance Wales, one of the largest regional SME investment companies with funds approaching £400million under management.

Vizolution is solely focused on enterprise solutions to increase sales and enhance customer support. vScreen was designed for large enterprises and to meet the security and compliance needs of large financial institutions. Vizolution is currently being piloted by four of the largest UK banks and insurance providers. The results of those pilots have been to increase sales by over 20% while improving customer satisfaction with over 90% positive responses in customer surveys.

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