Borja Fernández appointed Trig Money ambassador, promoting finance in sports - Global Banking & Finance Review
The image showcases Spanish footballer Borja Fernández, recently appointed as Trig Money ambassador, emphasizing the intersection of sports and finance. His role aims to boost Trig Money's global presence, especially in the Indian market.
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TRIG MONEY SIGNS SPANISH FOOTBALLER BORJA FERNÁNDEZ AS AMBASSADOR

Published by Gbaf News

Posted on August 27, 2014

2 min read
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Trig Money Appoints Borja Fernández Ambassador

Trig Social Media AB (Publ) is pleased to announce to have appointed the talented Spanish footballer Borja Fernández as Ambassador for Trig Money™.

Borja Fernández will act as a Brand Ambassador for the global Trig Money™ application that is currently being launched worldwide.

“We look forward to working with Borja Fernandez and welcome him onboard as a Trig Money Ambassador. Borja’s signing for the Indian Super League team is also positive for us as it enables us to enhance our association with that region, and extend the brand Trig Money to the Indian subcontinent”, explains Phillip Cook, Trig Social Media AB (Publ).

Who Is Borja Fernández?

Borja Fernández Fernández, simply known as Borja, is a Spanish footballer who plays for Atlético de Kolkata in India as a defensive midfielder.

Borja Fernández's Football Career Highlights

Having started his career at Real Madrid, he amassed La Liga totals of 187 games and two goals over the course of nine seasons. Borja was loaned to RCD Mallorca for the 2005–06 campaign and subsequently joined Segunda División club Real Valladolid.

Recent Clubs and Career Moves

In August 2011 Borja returned to the second division and joined Deportivo de La Coruña, and then returned to Geta, scoring his first official goal for the club on 16 March 2013.
On 4 July 2014, at the age of 33, Borja moved abroad for the first time, becoming the first signing for Atlético de Kolkata of the Indian Super League and the very first signing in the league ever.

Key Takeaways

  • Trig Social Media AB appoints Spanish footballer Borja Fernández as ambassador for its global Trig Money™ app.
  • The ambassador role leverages Borja’s profile in the Indian Super League to boost brand reach in the Indian subcontinent.
  • Borja Fernández began his career at Real Madrid and was the first ever signing in Indian Super League history on 4 July 2014.
  • Trig Money™ is a cashback and social media–based financial engagement platform seeking international expansion.

References

Frequently Asked Questions

Who is Borja Fernández?
A Spanish footballer who started at Real Madrid and became the first signing in Indian Super League history for Atlético de Kolkata in July 2014.
What is Trig Money™?
A cashback and social media financial app developed by Trig Social Media AB, designed to monetize user engagement globally.
Why was Borja chosen as ambassador?
Trig Money sees Borja’s ISL affiliation as strategic to enhance brand visibility in India and the wider subcontinent.

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