Expansion plans see the brokerage’s first sporting partnership signed in recent deal
Multi-asset brokerage Blackwell Global announces today a partnership deal with Everton Football Club. With aims to increase its global footprint, this is its first sporting sponsorship, as well as the Club’s first Official Forex and Brokerage Partner.
The multi-year partnership paves the way for the Blackwell Global group to gain international exposure as it expands across Europe and Asia. Collaborating with the Club on many fronts, such as home match brand exposure and digital communication channels, trading clients and Club supporters stand to benefit from Everton-related promotions, events and experiences.
“I’m immensely proud to partner with Everton Football Club in our first ever sporting partnership. It’s an honour to be working with a club recognised for their rich history and steadfast commitment and dedication to their worldwide fanbase,” said Michael Chai, Chairman of Blackwell Global Group. “These are values we cherish and we look forward to a fruitful friendship in the coming years.”
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Blackwell Global identifies with Everton’s motto, “Nil Satis Nisi Optimum” meaning “Nothing but the best is good enough”.Founded in 1878, Everton Football Club competes in the top flight of English football – the Premier League, and is one of U.K.’s most established sides. With an illustrious history, the club is decorated with nine league titles and five FA Cups to their name.
Alan McTavish, Head of Commercial at Everton, said: “We’re delighted to welcome Blackwell Global to our growing family of commercial partners.
“Blackwell Global is the Club’s first Official Forex and Brokerage Partner and we are pleased to announce a partner in a new market sector category for the club and the partnership represents another positive development in our commercial strategy as we continue to grow.
“Blackwell Global is an award-winning multi-asset broker with a global client base, we look forward to a successful partnership on and off the pitch.”
Patrick Latchford, CEO of Blackwell Global (UK), added: “It is very exciting and thrilling for us to be in partnership with such a respected football club. In this modern era, everyone is connected digitally and there is no sport that does this better than football and the Premier League.
Blackwell Global will be offering its clients and ardent fans of Everton prizes and up-close experiences of the Club at Goodison Park, Liverpool, through its upcoming #DidYouKnow campaign and range of ‘Blues Challenges’, available soon on www.blackwellglobal.com.