New alliance expands Avalara’s entry into the payroll industry

Avalara, Inc., (www.avalara.com), a leading provider of cloud-based software that delivers a broad array of compliance solutions related to sales tax and other transactional taxes announced it has formed a strategic alliance with Apex Payroll, a leader in cloud-based payroll technology.

Under this new partnership, Apex is now able to recommend Avalara’s sales tax compliance suite of products and services to their service bureau partners, who in turn can add Avalara’s solutions to their portfolio of customer offerings. The partnership adds depth to the overall set of compliance solutions payroll partners can offer, and helps to round out the end users experience.

“Businesses update their payroll taxes constantly, but they don’t always place that same level of effort in updating sales tax changes which can lead to stiff penalties if they don’t get it right. Manually managing sales tax is difficult, expensive, and time consuming” said Pat Falle, SVP of strategic sales at Avalara. “Just like outsourcing payroll, outsourcing sales tax compliance reduces risk and increases efficiency. This is something payroll customers need; it’s a natural extension for service bureaus to offer – and Avalara is making it easy for them to do just that.”

Specifically, Avalara automates and simplifies governmental compliance processes for business of all sizes, including tax determination, exemption certificate management, and tax return preparation, filing, and remittance. It works within a customer’s own financial, billing, ecommerce, or point of sales systems to automate manual processes, delivering cloud-based compliance services that are fast, easy, accurate and affordable.

“Businesses of all sizes that outsource payroll understand the benefits of outsourcing and automating the compliance process,” continued Falle. “Our solutions and those offered by payroll providers go hand-in-hand and, once engaged, Avalara becomes an extension of the payroll provider’s sales, marketing and deployment team. It’s a compelling partner model, and one we look forward to developing.”

“Apex is excited to partner with Avalara and bring our customers access to a broad range of additional tax compliance solutions. Our customers will be able further automate and streamline their clients businesses, bringing more value and differentiation to their total service offering, said Marty Hamby, President of Apex Payroll.