Hertz and Magellan GPS partnership announcement - Global Banking & Finance Review
Image depicting the partnership between Hertz and Magellan for the NeverLost GPS system. This collaboration enhances rental car navigation with innovative features and technology.
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WHAT DOES IT MEAN THAT HERTZ HAS SIGNED A NEW DEAL WITH NEVERLOST SAT NAV WITH MAGELLEN

Published by Gbaf News

Posted on March 18, 2014

2 min read

· Last updated: December 3, 2018

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Hertz and NeverLost GPS Partnership Overview

Hertz is renowned as one of the global leaders in mobility and equipment solutions. The NeverLost in-car GPS system is an award winning product. It was developed by Navigation Solutions, a Hertz company. Navigation Solutions and Magellen, another leading name in innovative GPS devices, have announced that Magellen will be the exclusive manufacturer the GPS system for Hertz which will be included into Hertz vehicles in 2014.

New Features in NeverLost 6 Platform

This next generation of connected services from Hertz will include a range of new features such as a high resolution TFT and Bluetooth as well as many other new features.

The president of Navigation Solutions, Roger Stevens commented:

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“As a long-time partner and a pioneer in the automotive navigation industry, Magellen was a logical choice for the Hertz NeverLost 6 platform.” He went on to ad: “Rental customers want useful navigation content and popular travel services. Magellan’s SmartGPS Eco offers the right combination of relevant content and integration capabilities with the NeverLost 6 platform.”

About Magellan and Its Role in the Partnership

Magellen is a wholly owned subsidiary of MiTAC Digital Corporation and is one of the leaders in the development of cloud based technologies to meet the evolving needs of consumers and businesses. Peggy Fong, president of MiTAC said:

“Navigation Solutions is the GPS innovation leader in the rental car industry. Magellen is delighted to continue our long standing partnership with Navigation Solutions for the Hertz NeverLost program.” She added, “We are proud to have Hertz NeverLost as a customer for the launch of our SmartGPS Eco services. The SmartGPS Eco aggregates unlimited content, at the right place, at the right time.”

Benefits of Magellan SmartGPS Eco for Renters

The Magellen SmartGPS Eco is great news for drivers in saving time and money. It provides safer navigation with up to the minute information on location and social content, just what you need if hiring a car and travelling in unfamiliar places.

Key Takeaways

  • Hertz and its subsidiary Navigation Solutions signed a deal with Magellan in early 2014 to manufacture the new NeverLost 6 GPS platform.
  • Magellan’s SmartGPS Eco—its cloud‑based content service—will be integrated into Hertz vehicles, offering personalized location and social content services.
  • NeverLost 6 includes advanced hardware: quad‑core ARM Cortex‑A9, high‑resolution TFT display, GPS, Bluetooth, Wi‑Fi and sensors.
  • The partnership strengthens Hertz’s connected‑services offering to rental customers by combining navigation, concierge, and real‑time content.
  • Magellan, a subsidiary of MiTAC Digital, continues innovating in cloud‑based GPS solutions within the automotive rental industry.

References

Frequently Asked Questions

What is the NeverLost 6 platform?
It’s Hertz’s next‑generation in‑car GPS system featuring quad‑core ARM Cortex‑A9 hardware, high‑res TFT display, GPS, Bluetooth, Wi‑Fi, and sensors, launching in Hertz vehicles in 2014.
Who manufactures the NeverLost 6 system for Hertz?
Magellan, a leading GPS device maker and subsidiary of MiTAC Digital Corporation, is the exclusive manufacturer of the NeverLost 6 platform.
What is SmartGPS Eco?
Magellan’s SmartGPS Eco is a cloud‑based content service aggregating location and social content, personalized and delivered in real time to drivers.
Why is this partnership significant for Hertz rental customers?
It enhances rental customers’ experience with personalized navigation, real‑time local content and safer, connected services embedded in Hertz vehicles.

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