Swiss watch exports to US plummet in April after pre-tariff rush - Finance news and analysis from Global Banking & Finance Review
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Swiss watch exports to US plummet in April after pre-tariff rush

Published by Global Banking & Finance Review

Posted on June 2, 2026

2 min read

· Last updated: June 2, 2026

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Swiss Watch Exports to US Plunge Over 56% in April Post Tariff Surge

Impact of Tariffs on Swiss Watch Exports

Sharp Decline in US Exports

ZURICH, June 2 (Reuters) - Swiss watch exports to the United States plummeted by more than half in April after a spike last year, when watchmakers rushed to move their products to the country ahead of the onset of President Donald Trump's tariffs. 

• Swiss watch exports overall declined by 16.6% in April compared to the same month last year, with the U.S. marking the biggest drop at 56.4%.

Market Volatility and Analyst Insights

• "The U.S. remains difficult to read because tariff and inventory effects are still creating a seesaw pattern that should continue through the year," Vontobel analyst Jean-Philippe Bertschy wrote in a note.

Trends in Other Export Markets

Growth in Exports to France

• Exports to France meanwhile continued their upward trend with an increase of 46.3% due to rerouting in Europe, not reflecting demand.

Performance by Watch Material

Decline in Precious Metals and Steel Watches

• While almost all categories of materials dropped overall, watches made from precious metals fell the most, by 24.3%, followed by steel models, by 18.1%, in terms of value.

(Reporting by Marleen Kaesebier in Zurich, additional reporting by Alessandro Parodi, Editing by Friederike Heine)

Key Takeaways

  • U.S. exports slumped due to pre‑tariff inventory effects and ongoing seesawing from policy shifts, per Vontobel analyst (kmu.admin.ch)
  • France saw a 46.3% rise in exports, largely due to rerouting, not genuine demand growth (investing.com)
  • Tariff volatility—peak rates of 39% in late 2025, later eased to 15%—has distorted flows; 2025’s front‑loading and 2026 corrections continue reshaping both retail and secondary markets (lewatchbuyers.com)

References

Frequently Asked Questions

Why did Swiss watch exports to the US drop in April?
Swiss watch exports to the US dropped due to a prior rush ahead of expected tariffs, causing a sharp decline after the surge.
How much did overall Swiss watch exports decline in April?
Swiss watch exports overall declined by 16.6% in April compared to the same month last year.
Which material category of Swiss watches saw the largest export decline?
Watches made from precious metals saw the largest drop, declining by 24.3% in value.
How did Swiss watch exports to France perform in April?
Swiss watch exports to France increased by 46.3%, attributed to rerouting in Europe rather than real demand.

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