Submitted by Alex Hillsberg and David Adelman from financeonline.com
CHECK OUT THIS INFOGRAPHIC AND SEE HOW MEN & WOMEN DIFFER ON SOCIAL MEDIA:
Top Stories
Social Media and Smartphone Facts
Published by Gbaf News
Posted on April 4, 2014
1 min read· Last updated: December 3, 2018
Key Takeaways
- Women are more active than men on most social media platforms, especially Facebook, Twitter, Instagram, and Pinterest.
- Men dominate usage on professional platforms like LinkedIn and use social media more for business or dating.
- Women engage more with brands on social media—liking pages, accessing deals and commenting—while men prefer quick information access.
- On mobile, women use smartphones more for messaging, sharing, gaming and creativity, whereas men favor content consumption like videos, news, GPS.
- Women access social media more via smartphones and tablets than men, showing a mobile-first engagement trend.
References
Frequently Asked Questions
Which gender uses social media more broadly?
Women are more active on platforms like Facebook, Twitter, Instagram, Pinterest, and Tumblr, while men dominate LinkedIn usage.
How do men and women differ in engaging with brands?
Women are more likely to like brand pages, comment, and access deal promotions, whereas men prefer quick access to deals or information.
What are the main uses of smartphones for each gender?
Women use smartphones for messaging, gaming, sharing and camera use; men prefer videos, news, GPS and information-heavy tasks.
Do women use mobile devices more than men for social media?
Yes, women are more likely than men to access social media via smartphones and tablets, showing higher mobile engagement.
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