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Business

LIFE.SREDA: GOOD IDEAS WILL SUCCEED

Published by Gbaf News

Posted on September 5, 2013

4 min read

· Last updated: January 24, 2019

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Overview of Life.SREDA Venture Capital Fund

Life.SREDA is a venture capital fund focusing on investments in financial mobile and Internet projects.

Unique Approach and Specialization

sreda-logoWhy are we the good guys? Our conditions and specialization:

  • We make investments at any stage of project development
  • We do not require the majority interest, our participation in a project depends on the amount of investment and the project development stage
  • We do not claim for the founders’ share (we do not spoil our karma with greed)
  • We make long-term investments (we do not require a quick exit from the project within 1-2 years)
  • We do not insist on using our infrastructure and resources
  • We provide mentoring so that you can see new potential in your idea (your task is to understand the needs of people and offer them attractive and popular services, while our task is to help you with monetization model and business plan)

Key Decision-Making Criteria for Startups

Decision-making criteria for applicants:

  • We invest only in financial mobile and Internet services
  • The idea must be unique (even if you localize a successful foreign project explain why are you better — we do not invest in «copy-paste for sale»)
  • A team is the main decision-making criterion (you need to have experts on the key issues of the project)
  • A monetization model (preferably not advertising-media) and consistent business plan for 2-4 years (if you know how to introduce an interesting service and attract people, but don’t know how to make money on it, it’s not a problem — we can help with it)
  • Nice to have — potential access to foreign markets
Solodkiy

Solodkiy

Life.SREDA Management Team

CEO – Vladislav Solodkiy
CFO – Alexander Ivanov
Head of Investor Relations – Dmitry Muzhikov
Head of Legal – Olga Meleshko

Contact Information and Online Presence

Moscow office: Varshavskoye sh. 9-1b, Moscow, RUSSIA
Website lifesreda.com
Twitter @lifesreda
Email info@lifesreda.com

Life.SREDA is a venture capital fund focusing on investments in financial mobile and Internet projects.

sreda-logoWhy are we the good guys? Our conditions and specialization:

  • We make investments at any stage of project development
  • We do not require the majority interest, our participation in a project depends on the amount of investment and the project development stage
  • We do not claim for the founders’ share (we do not spoil our karma with greed)
  • We make long-term investments (we do not require a quick exit from the project within 1-2 years)
  • We do not insist on using our infrastructure and resources
  • We provide mentoring so that you can see new potential in your idea (your task is to understand the needs of people and offer them attractive and popular services, while our task is to help you with monetization model and business plan)

Decision-making criteria for applicants:

  • We invest only in financial mobile and Internet services
  • The idea must be unique (even if you localize a successful foreign project explain why are you better — we do not invest in «copy-paste for sale»)
  • A team is the main decision-making criterion (you need to have experts on the key issues of the project)
  • A monetization model (preferably not advertising-media) and consistent business plan for 2-4 years (if you know how to introduce an interesting service and attract people, but don’t know how to make money on it, it’s not a problem — we can help with it)
  • Nice to have — potential access to foreign markets
Solodkiy

Solodkiy

CEO – Vladislav Solodkiy
CFO – Alexander Ivanov
Head of Investor Relations – Dmitry Muzhikov
Head of Legal – Olga Meleshko

Moscow office: Varshavskoye sh. 9-1b, Moscow, RUSSIA
Website lifesreda.com
Twitter @lifesreda
Email info@lifesreda.com

Key Takeaways

  • Life.SREDA invests across all development stages in financial mobile and internet projects.
  • They take minority stakes and emphasize long‑term support over quick exits.
  • They partner with founders on monetization models and business planning rather than imposing infrastructure.
  • Investment decisions prioritize unique ideas, strong teams, and solid monetization plans, with a preference against copy‑paste models.
  • Headquartered in Moscow, with global ambition, including potential access to foreign markets.

References

Frequently Asked Questions

What stages of projects does Life.SREDA invest in?
They invest at any stage—from seed to later rounds—depending on project development stage and funding needs.
Do they take majority ownership?
No—Life.SREDA prefers minority stakes, aligning participation to investment size and stage to preserve founder control.
What support do they offer beyond funding?
They provide mentoring on monetization models and business planning, helping founders understand customer needs and plan for 2–4 years.
Are they focused on original ideas only?
Yes—they require uniqueness, even for localized versions of foreign projects, and avoid “copy‑paste” concepts.
Where is Life.SREDA based and what’s their geographic focus?
They’re based in Moscow, Russia, but have a global outlook with interest in expanding to foreign markets.

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