International online gaming network unifies payment processes with Worldpay
Online video game developer and publisher InnoGames has selected Worldpay, a global leader in payment processing, risk management and alternative payments, as its provider of international payment services.
With more than 120 million users worldwide, InnoGames offers a wide range of free-to-play online games. Users sign up with a free account, and have the option to purchase additional features through in-game micro-payments. Gamers can also upgrade to a premium account to access in-game benefits. Examples of features that can be purchased include add-ons to give gamers a competitive advantage against opponents, or that allow them to advance faster through the game (for example, expanded maps or tools to speed up actions in the game).
Worldpay will provide InnoGames with a full global payment portfolio for payment gateways, acquiring, risk management, treasury services and alternative payment methods. This means InnoGames can securely manage all of its local and international transactions through one portal, using one integration via one contract to improve its visibility on global sales figures.
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Worldpay was selected by InnoGames because of its global expertise and strong video gaming portfolio. Mark Gerban, Head of Payment at InnoGames explains: “We needed a solution that allowed us maximum visibility across all our markets. Operating in multiple countries, currencies and accepting transactions in a range of payment methods can prove complicated, but Worldpay has been able to advise us on the best solutions to make this a simple process.”
Colin Murray, VP Video Games at Worldpay, says: “As InnoGames expands, Worldpay is capable of supporting their evolving needs. Efficiently managing high volumes of low value transactions internationally requires specialist expertise and payment services. Partnering with Worldpay gives Innogames the confidence that all aspects of their payments is taken care of from optimising their fraud management rule sets to ensuring they are offering their players globally the payment methods their know, use and trust. This allows them to focus on growing sales and nurturing their player community.”