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Google challenges EU orders to open up to AI, search-engine rivals - Finance news and analysis from Global Banking & Finance Review
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Google challenges EU orders to open up to AI, search-engine rivals

Published by Global Banking & Finance Review

Posted on September 29, 2026

2 min read

· Last updated: September 29, 2026

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Google Challenges EU Orders on AI and Search Data Under Digital Markets Act

Google's Legal Response to EU Digital Markets Act Requirements

By Foo Yun Chee

Background of the EU Orders

BRUSSELS, Sept 29 (Reuters) - Alphabet's Google has challenged two EU orders to help AI rivals such as OpenAI access its services and search engine competitors to access its search data, saying these would undermine privacy safeguards and cause irreversible harm to European users.

EU antitrust regulators ordered the US tech giant in July to help online search rivals and artificial intelligence developers use services available to its Gemini AI model under rules known as the Digital Markets Act, which is aimed at reining in Big Tech.   

Google's Arguments Against Compliance

Concerns Over Privacy and Security

The challenges escalate a clash between Google and EU regulators over the scope of the Digital Markets Act, with the company arguing that compliance measures designed to open up competition would come at the cost of user privacy and security. 

The changes will kick in next year. Google filed its challenges to the Luxembourg-based General Court, Europe's second-highest court, on Monday.

Statements from Google

"We're appealing decisions that will force us to share people's private search history without sufficient anonymisation and weaken vital security protections on Android," Google's senior director of competition, Oliver Bethell, said in a statement. 

"People use Search for their most personal questions — from medical worries to close relationships — and mandating we share these personal queries without adequate safeguards would cause irreversible harm to user privacy," he said.

EU and Industry Reactions

European Commission's Position

The European Commission, which enforces the DMA, has said the two measures contain robust safeguards protecting the privacy of users, device integrity and security.

Support from DuckDuckGo

DuckDuckGo, a US-based internet privacy company known for its search engine that does not track users' search history or personal data, backed the EU watchdog.

"The anonymization framework is robust and no amount of manufactured doubt changes that. The only thing an appeal buys Google is time," a DuckDuckGo spokesperson said. 

Reporting Credits

(Reporting by Foo Yun Chee in Brussels; Editing by Matthew Lewis)

Key Takeaways

  • Google is challenging two EU DMA-mandated decisions requiring data and service access, arguing they compromise privacy and security for Europeans.
  • The EU’s Digital Markets Act includes robust anonymisation standards like k‑anonymity, eligibility reviews and strict contractual safeguards to protect users. (digital-markets-act.ec.europa.eu)
  • DuckDuckGo backs the EU’s framework, stating the anonymisation is strong and the appeal merely seeks delay. (eur-lex.europa.eu)

References

Frequently Asked Questions

Why is Google challenging the EU's orders under the Digital Markets Act?
Google argues that complying with the EU orders would undermine privacy safeguards and cause irreversible harm to European users by exposing their private search data.
What specific requirements did the EU regulators impose on Google?
EU regulators ordered Google to help AI rivals access its services and allow search engine competitors to access its search data as part of the Digital Markets Act.
What concerns does Google have about sharing search data?
Google is concerned that sharing private search history without sufficient anonymization would compromise user privacy and weaken security protections.
How did DuckDuckGo respond to the Google-EU dispute?
DuckDuckGo supported the EU, stating that the anonymization framework for search data is robust and Google's appeal only delays compliance.
When will the changes from the EU orders take effect?
The changes required by the EU orders are expected to start next year.

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