New solutions make it easier for businesses to base decisions on data by improving the way data is ingested, correlated explored, queried and visualized
During his keynote address this morning at FICO World, the leading international conference on analytics-powered customer engagement, FICO Chief Technology Officer Dr. Stuart Wells showcased FICO’s new real-time streaming analytics solution for Big Data. The new solution will enable enterprises to ingest, normalise, correlate and synthesise any data source regardless of velocity, variety or volume. Dr. Wells also demonstrated new text analytics capabilities, which will analyse emails, reviews, social media and call center transcripts to extract relevant content, enhance predictions and improve decision making. And he unveiled the first solution built on technology acquired from Karmasphere earlier this year, FICO Big Data Analyzer, which will provide an analytics environment for business users, data scientists, and analysts to discover insights by exploring any type and size of data on Hadoop or within a traditional RDBMS.
“We envision a future where every business decision will be made with data, and every application, service and solution will have a Big Data analytic software component,” said Dr. Wells. “Today, enterprises are trying to crunch data with tools that either cannot handle Big Data, or are so complex that they require specialised skills. All three of the new technologies we are demonstrating today greatly simplify the ability to glean insights and make decisions from a variety of data types and sources. They also work together seamlessly to form a Big Data analytics platform that any enterprise can use.”
“When it comes to commerce marketing, responding to your customers’ changing needs, channels and devices in real-time is crucial,” said Steve Denton, vice president, Marketing Solutions at eBay Enterprise. “That’s why we designed and built the Commerce Marketing Platform in strategic partnership with FICO. With this integrated and dynamic suite of demand generation applications, brands and retailers can unlock the predictive power of their data to deliver the most effective content to the most responsive customers through the best combination of channels. The technology demonstrated at FICO World is an essential part of our solution.”
All three of the technologies showcased at FICO World are scheduled to be generally available in early 2015. The solutions and capabilities will be offered as part of the FICO Decision Management Suite, a complete analytics and decision management application development and deployment environment.