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Ingenico ePayments, the online and mobile commerce division of Ingenico Group, today announced that WOW air, the low-fare, long-haul airline based in Iceland, has selected Ingenico ePayments to support the next phase of its global expansion by enabling consumers anywhere to seamlessly buy online tickets and services using their preferred payment methods. In addition to global credit card transactions, WOW air is now also able to let its customers pay with locally popular payment methods such as iDEAL in the Netherlands and SOFORT in Germany. By implementing a localised payment strategy, WOW air can avoid common payment frustrations and create a frictionless checkout experience for their customers.

Ingenico ePayments’ full-service payment platform means WOW air can manage its full range of payment products through a single connection, and because Ingenico provides consolidated reporting, advanced data analytics and online fraud management, WOW air can accelerate its growth into new markets without adding complexity to its payments processing.

“WOW air is committed to providing the cheapest flights to and from Iceland and across the Atlantic, and doing so with a smile and providing a memorable service all the way. Our service doesn’t begin when you step on board of one of our planes, it begins online when you purchase a ticket,” said Engilbert Hafsteinsson, VP sales and marketing at WOW air. “Payment is a key part of that experience, and we wanted to guarantee a smooth checkout experience that reflects our company values. With Ingenico ePayments, we have found the right partner to help us do just that.”

More than 100 international airlines rely on Ingenico ePayments for payments processing, and the company is fully integrated with all major GDS and PSS providers.

“WOW air is shaking up the airline industry in Europe with an innovative business model and a new and energetic company culture,” said David Gebhardt, Chief Revenue Officer at Ingenico ePayments. “They understand intuitively that consumers these days expect to pay on their own terms, and a seamless payment experience is part of how they perceive great service.”

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