Experts at influencer marketing agency, Influencer Champions, are advising brands that they should consider getting involved with ‘Vlogmas’, the latest and hottest festive social media trend, if they want to get their products under everyone’s tree this year.
Now an annual tradition among social media influencers and their followers, such is the phenomenon, in December 2016 Vlogmas and Blogmas gained a total of 156,086* mentions on social media, across platforms including YouTube, Instagram and Twitter.
The concept involves influencers using their favoured social media and blogging platforms to showcase their festive-themed fun and every day activities from the first of December to Christmas Day.
However, Vlogmas offers more than just a sprinkle of festive fun- it presents opportunities for brands to get involved, helping them raise their profile and be seen by their target audience.
Influencer Champions, an agency that pairs top brands with high-profile influencers, have put together three key reasons for brands to get involved with Vlogmas this festive season, whether it be through product placement or paid sponsorship.
- One mention leads to great worldwide exposure
The first, and probably most obvious benefit of a brand incorporating Vlogmas into their Christmas marketing strategy, is the exposure it will bring.
Millions of YouTube users tune into watch various Vlogmas videos and if a brand chooses to work with one of the top social media influencers, who have subscribers in the millions, a simple mention of a brand could significantly raise a brand’s profile.
- An influencer for everything
Social media influencers have grown in popularity over the past 10 years, and in that time a whole host of influencers specialising in different topics have emerged. From gaming and technology to beauty and lifestyle.
Throughout Vlogmas, these influencers all come up with their own unique videos and posts, so, no matter the brand, there is likely to be an influencer to suit.
- Get creative, get involved
Vlogmas and Blogmas allows a brand to get creative with their marketing. From hand-picking an influencer, deciding on the video it is best featured in, and instructing the influencer on how to pitch the brand, a brand can have input into the entire process.
Amelia Neate, Senior Manager of Influencer Champions, says:
“Christmas is a key time for brands, but it can be easy to get lost in competitor noise. Utilising influencer marketing through Vlogmas can be a very effective, organic-feeling method of reaching a target audience, driving awareness and ultimately sales over the busy December period.”
For more information regarding Influencer Champions, please visit: www.influencerchampions.com