Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .

Top Stories

V12 Data Launches Sales-Driving Data and Technology Solution for the Automotive Aftermarket

V12 Data Launches Sales-Driving Data and Technology Solution for the Automotive Aftermarket

V12 Data, a leading provider of people-based marketing solutions, announced the launch of its omnichannel data and technology solution for the automotive aftermarket.  The integrated solution provides aftermarket brands with industry-leading data and technology tools to power their acquisition and retention strategies while delivering sustainable ROI.

According to Anders Ekman, President of V12 Data, “Today’s consumers are keeping their vehicles longer which equates to tremendous opportunity for the automotive aftermarket industry.

V12 Data’s suite of aftermarket solutions empowers brands to target these consumers by any number of in-market indicators such as VIN, age of the vehicle, engine size, lifestyle change and even specific parts and service locations the consumer has recently visited.”

V12 Data’s aftermarket solution includes five key approaches which can be used as stand-alone strategies or as an integrated acquisition and retention platform:

Target Consumers Based on Their VIN (Vehicle Identification Number) Ownership: V12 Data’s industry-recognized VIN database offers 180+mm VINS tied to owners, 80+mm households, as well as numerous selects including detailed Make/Model/Year for each VIN plus details on engine size, trim, and more.

Identify In-Market Parts & Service Shoppers by Location: V12 Data recently launched its in-market automotive aftermarket solution, powered by the company’s proprietary intent data solution, V12 Signals. The solution enables automotive aftermarket businesses to target in-market auto parts and service consumers utilizing their mobile devices. Unlike traditional mobile marketing, which only targets the device, V12 Signals is able to identify and target the actual consumer during the 48-72 hour period when they’re making a buying decision.

Identify In-Market Parts & Service Shoppers by Purchase Triggers: V12 Data offers lifestyle data and purchase trigger data that is indicative of consumers most likely to be in the market to purchase. These may include new movers, new children and economic changes as examples.

Reactivate Dormant Customers: V12 Data’s CRM email reactivation platform turns dormant customers into profit. The proprietary process delivers a 7:1 ROI.

Optimize the Customer Journey through the V12 Customer Data Platform (CDP): V12 Data’s CDP enables aftermarket brands to integrate 1st and 3rd party data for seamless customer insight, development of omnichannel customer journeys and marketing activation across channels.

“As the average age of vehicles on the road increases, the rising demand for aftermarket parts and services has spurred new growth and revenue opportunities for the industry,” said Jason Webby, CRO of V12 Data. “We are able to provide brands with a powerful set of tools to both identify consumers expressing imminent intent to purchase as well as the means to target these shoppers across channels.”

To learn more about V12 Data’s solutions for the aftermarket, visit: http://www.v12data.com/aftermarket/.

Global Banking & Finance Review

 

Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post