UK's ITV says it remains in 'active' deal talks with Sky - Finance news and analysis from Global Banking & Finance Review
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UK's ITV says it remains in 'active' deal talks with Sky

Published by Global Banking & Finance Review

Posted on May 14, 2026

2 min read

· Last updated: May 14, 2026

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ITV Remains in Active Deal Talks with Sky, Expects Strong Q2 Revenue

ITV's Strategic Moves and Financial Outlook

Ongoing Negotiations with Sky

LONDON, May 14 (Reuters) - British broadcaster ITV said on Thursday it remained in "active discussions" to sell its media and entertainment division to Comcast's Sky, as it forecast a boost in advertising revenue from the World Cup in June and July.

The "Coronation Street" broadcaster said in November it was in talks to sell its M&E unit to pay-TV group Sky in a deal that would value the business at 1.6 billion pounds ($2.16 billion).

Deal Structure and Earn-Out Details

Reuters reported on Wednesday that the deal would include a payout dependent on the ITV unit's performance, with two sources putting the earn-out portion at 200 million pounds.

Financial Performance and Revenue Forecast

First Quarter Results

ITV said on Thursday its total external revenue grew 1% in the first quarter, as growth in its production and digital revenues more than offset a 1.5% decline in linear advertising.

Advertising Revenue Boost from World Cup

It forecast a strong boost in ad revenue from the soccer World Cup, which begins in June, saying it expected total advertising revenue to rise by around 10% in the April-June quarter, followed by a "strong" July.

Management Commentary

"While we are monitoring the ongoing difficult geopolitical environment, we are focused on what we can control and remain on track to deliver our full year guidance of good revenue growth in ITV Studios and strong profitable digital revenue growth in M&E," Chief Executive Carolyn McCall said.

Additional Information

($1 = 0.7398 pounds)

(Reporting by Paul Sandle; Editing by Muvija M and Sarah Young)

Key Takeaways

  • ITV is still ‘actively engaged’ in talks with Sky for a possible sale of its Media & Entertainment business valued at £1.6 billion. (tvbeurope.com)
  • Recent reports suggest the deal includes a performance‑based earn‑out portion worth around £200 million. (marketscreener.com)
  • ITV forecasts Q2 (April–June) advertising revenue to rise ~10%, driven by strong demand tied to the upcoming World Cup, notably improving on linear ad declines. (itv.com)

References

Frequently Asked Questions

What is ITV discussing with Sky?
ITV is in active discussions to sell its media and entertainment division to Sky.
How much is the ITV media unit valued at?
The ITV media and entertainment division is valued at 1.6 billion pounds ($2.16 billion).
What impact will the World Cup have on ITV's revenue?
ITV forecasts a 10% increase in advertising revenue from the World Cup during the April-June quarter.
Did ITV's revenue grow in the first quarter?
Yes, ITV's total external revenue grew by 1% in the first quarter, driven by production and digital revenue.
Who is ITV's Chief Executive?
ITV's Chief Executive is Carolyn McCall.

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