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Traton lifts low end of outlook amid growing US truck orders, shares hit record - Finance news and analysis from Global Banking & Finance Review
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Traton lifts low end of outlook amid growing US truck orders, shares hit record

Published by Global Banking & Finance Review

Posted on July 23, 2026

2 min read

· Last updated: July 23, 2026

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Traton lifts low end of outlook amid growing US truck orders, shares hit record

Traton's Upgraded Outlook and Market Performance

By Simon Ferdinand Eibach and Emanuele Berro

Strong U.S. Orders Drive Growth

July 23 (Reuters) - Volkswagen's truck unit Traton raised the lower end of its 2026 growth outlook on Thursday, after a 141% uptick in U.S. orders drove up its half-year order intake.

The truckmaker's shares jumped more than 8% to an all-time high of €39.56 per share by 0816 GMT.

Revised Revenue and Profit Forecasts

Traton now expects its sales revenue to be at least flat or grow by up to 7% this year, instead of the previously given range of -5% to +7%. It also hiked its full-year forecast for operating return on sales to between 6.3% and 7.3%, from 5.3% to 7.3% previously.

Order Intake and U.S. Market Dynamics

Its overall order intake grew 30% from a year ago to 181,900 vehicles, as pent-up demand caused by market uncertainty led to soaring orders in the United States in the first half of 2026.

Analysts from Jefferies and JPMorgan also highlighted a catch-up effect of €120 million ($137 million) from U.S. tariff refunds at Traton's American subsidiary International Motors.

Tariff Rulings and Operational Adjustments

In February, the U.S. Supreme Court ruled that import duties imposed last year by President Donald Trump using an economic emergency law were illegal, enabling affected companies to seek refunds, though a 25% tariff on heavy trucks, issued under a different law, remains in place.

In a conference call, Chief Financial Officer Michael Jackstein said Traton was considering installing a second shift of workers at its plant in San Antonio, marking a potential shift in labour allocation to the U.S.

Traton supplies the U.S. market mainly through its Mexican sites, covered by the USMCA free trade agreement. However, the non-U.S. content of those imports is still subject to the 25% tariff.

European Market Performance

In Europe, half-year order intake grew 10%, though orders from Germany lagged behind other countries, as the German fiscal stimulus and higher defence spending did not translate into order gains.

CEO's Outlook on Stimulus Impact

But despite evidence that the stimulus had failed to trickle down, CEO Christian Levin said he remained optimistic about a delayed positive impact.

($1 = €0.8754)

(Reporting by Simon Ferdinand Eibach and Emanuele Berro in Gdansk; editing by Milla Nissi-Prussak)

Key Takeaways

  • Traton upgraded its 2026 sales revenue outlook lower bound to flat, reflecting improved demand compared to its prior –5% projection (annualreport.traton.com)
  • Operating return on sales forecast raised to 6.3–7.3%, up from 5.3–7.3%, indicating better expected profitability (annualreport.traton.com)
  • Half‑year order intake surged 30% to 181,900 vehicles, driven by a remarkable 141% increase in U.S. orders, underscoring strong market momentum

References

Frequently Asked Questions

Why did Traton raise the lower end of its 2026 growth outlook?
Traton raised its 2026 growth outlook due to a significant uptick in US truck orders, which increased by 141%.
What is Traton's new sales revenue guidance for 2026?
Traton now expects its 2026 sales revenue to be flat or grow by up to 7%, instead of the previous -5% to +7% range.
How much did Traton's half-year order intake increase?
Traton reported a 30% rise in its half-year order intake, reaching 181,900 vehicles.

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