Nickelodeon’s Flagship Store Celebrates Anniversary with Special Activities this Saturday

The Nickelodeon Store Leicester Square turns one on Monday 30th May 2016. To celebrate the anniversary of the European Flagship Store, customers are invited to enjoy special birthday-themed activities taking place at the Nickelodeon Store on Saturday 28th May between 12noon – 8:00pm.


Tina Calvo, CEO of Entertainment Retail Enterprises said: “We are thrilled to reach another milestone event with our London Flagship Store. The Store offers a unique and interactive environment for our customers with a full assortment of exclusive product. We are proud of the efforts of our London Store Team and look forward to continued growth as we move forward into additional international markets with Nickelodeon.”

Located at One Leicester Square, the Nickelodeon Store has welcomed an estimated 650,000 visitors over the last year and has introduced over 2,500 new items since it opened. The Store has sold over 170,000 items with the SpongeBob London Guard, an exclusive to the Nickelodeon Store Leicester Square, proving to be the most popular soft toy.  Over 20,000 colouring sheets have been coloured in by Nickelodeon Store customers in the last 12 months.

Activities planned for the birthday celebrations include a balloon artist for visitors, a colouring competition as well as an appearance from SpongeBob SquarePants.


The Nickelodeon Store features over 4000 square feet of Nickelodeon merchandise and memorabilia showcasing beloved brands such as SpongeBob Squarepants, Teenage Mutant Ninja Turtles, PAW Patrol and Rugrats. In addition to the extensive line of merchandise, the Nickelodeon Store also features the Dora the Explorer colouring tree and SpongeBob Pineapple I-Pad bar. The Nickelodeon Store is open every day with fans also able to purchase Nickelodeon items online at

The Nickelodeon Leicester Square Store is one of eight around the world, with stores located in Chile, Panama, Columbia, Costa Rica and Honduras. The ninth Nickelodeon Store is set to open in summer 2016 in the Dubai Mall.