Entire population capable of receiving SMS alerts during a crisis
London, UK–Everbridge, Inc. (NASDAQ: EVBG), the global leader in critical event management and enterprise safety software applications, announced today that it has expanded the capabilities of the national alerting system that it is powering for the country of Sweden. Going forward, residents and visitors in Sweden will be able to receive SMS notifications on their mobile phones if they reside within an area where sudden events such as fire, extreme weather or a terror attack occur. All mobile operators in Sweden can now send location-based SMS alerts provided by Unified Messaging Systems (UMS), an Everbridge Company, with an “Important Message to the Public” from SOS Alarm, the system operator.
“The mobile phone is the best tool for reaching the population and for providing important information about how to act during major accidents and other severe events. This is a significant step forward that all mobile operators are now connected to this service, which is an important part of strengthening Swedish crisis preparedness and creating a safer Sweden for all,” said Kenny Lorentzon, Head of Emergency Response Department at SOS Alarm.
UMS’ Location Based Alerting System (LBAS™) is a solution that allows authorities to alert people in a specific geographic area in a quick and efficient manner.
All mobile phones located within a defined area can be notified using location information from the mobile network without having to do anything to receive the messages. LBAS makes real-time dynamic alerting a reality.
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“Having a national warning solution implemented in Sweden demonstrates a significant modernization of emergency preparedness services. The mobile phone is the first channel most people turn to when searching for information. SMS notification is both precise and time saving and can help save lives and keep businesses running when a critical event occurs,” said Espen Gylvik, General Manager at Unified Messaging Systems, an Everbridge Company.
Following legislative changes that began on July 1, 2017, SOS Alarm now has the ability to send SMS alerts to anyone who resides in a defined geographic area in Sweden. Previously, Sweden only had the opportunity to send alerts to mobile phones ‘registered’ within an affected area. Neither UMS nor SOS Alarm stores data from mobile operators and the information transmitted cannot be used in other contexts.
Cautionary Language Concerning Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated opportunity and trends for growth in our critical communications and enterprise safety applications and our overall business, our market opportunity, our expectations regarding sales of our products, and our goal to maintain market leadership and extend the markets in which we compete for customers.
These forward-looking statements are made as of the date of this press release and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as “expect,” “anticipate,” “should,” “believe,” “target,” “project,” “goals,” “estimate,” “potential,” “predict,” “may,” “will,” “could,” “intend,” variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control. Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: the ability of our products and services to perform as intended and meet our customers’ expectations; our ability to attract new customers and retain and increase sales to existing customers; our ability to increase sales of our Mass Notification application and/or ability to increase sales of our other applications; developments in the market for targeted and contextually relevant critical communications or the associated regulatory environment; our estimates of market opportunity and forecasts of market growth may prove to be inaccurate; we have not been profitable on a consistent basis historically and may not achieve or maintain profitability in the future; the lengthy and unpredictable sales cycles for new customers; nature of our business exposes us to inherent liability risks; our ability to attract, integrate and retain qualified personnel; our ability to successfully integrate businesses and assets that we may acquire; our ability to maintain successful relationships with our channel partners and technology partners; our ability to manage our growth effectively; our ability to respond to competitive pressures; potential liability related to privacy and security of personally identifiable information; our ability to protect our intellectual property rights, and the other risks detailed in our risk factors discussed in filings with the U.S. Securities and Exchange Commission (“SEC”), including but not limited to our Annual Report on Form 10-K for the year ended December 31, 2017 filed with the SEC on March 12, 2018.
The forward-looking statements included in this press release represent our views as of the date of this press release. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.
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