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SCREENTRADE INSURANCE TO RE-LAUNCH

Published by Gbaf News

Posted on April 5, 2014

2 min read
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Screentrade Set for 2014 Relaunch

Britain’s first online insurance broker, Screentrade is to re-launch on Monday 7 April 2014 and is set to provide car, van and bike insurance to the UK. Their first products to launch will be motorbike and van insurance, with car insurance set to launch in the summer.

A Brief History of Screentrade

Their new website www.screentrade.com is now live and features a timeline describing the Screentrade story; from their original launch in 1997 by software company Misys, through to their acquisition by Lloyds TSB in 2001 to their eventual re-launch now by Devitt Insurance Services Ltd.

SCREENTRADE INSURANCE TO RE-LAUNCH

SCREENTRADE INSURANCE TO RE-LAUNCH

Ownership and Insurance Partners

Devitt purchased the Screentrade brand from Lloyd’s TSB in 2011, but have been arranging Screentrade car insurance since 2001. Screentrade compares quotes from some of the UK’s leading insurers including Ageas, Aviva, AXA, Equity Red Star, LV and Zenith and will therefore allow customers to get the cheapest and most suitable quote available from their panel of insurers.

Motorbike Insurance Features and Benefits

Screentrade motorbike insurance is packed with great benefits and will tick all the boxes for bikers, offering free Legal Expenses and Personal Accident with Helmet and Leathers cover for the first year of insurance. There will also be free Legal Expenses cover included for the first year with Screentrade car insurance.

 “The Screentrade brand has been a prominent player in the car insurance market for years under Lloyds TSB. Its new product offering is fantastic for customers with free additional cover in the first year” stated Devitt’s Managing Director, William Hughes. “We’re going to be building upon the brand profile once again, as our research has indicated that there is still strong Screentrade brand recognition in the UK.”

Key Takeaways

  • Devitt Insurance Services relaunched Screentrade, Britain’s first online insurance broker, on 7 April 2014, initially offering motorbike and van insurance, with car insurance to follow in summer.
  • Screentrade was originally launched by Misys in 1997, acquired by Lloyds TSB in 2001, and the brand purchased by Devitt in 2011, which had been arranging its car insurance since 2001.
  • The relaunched platform allows customers to compare quotes from top UK insurers, and includes free legal expenses and personal accident cover for motorbike policies in the first year, with legal expenses also free for car insurance.
  • Devitt emphasized leveraging strong brand recognition and investing in digital customer experience to rebuild Screentrade's market presence.

References

Frequently Asked Questions

What is Screentrade?
Screentrade is Britain’s first online insurance broker, originally launched by Misys in 1997, relaunched by Devitt in 2014.
When did the relaunch occur and what products were introduced?
The relaunch took place on Monday 7 April 2014, launching motorbike and van insurance first, with car insurance to follow in the summer.
What extra benefits are included in the new policies?
Motorbike insurance includes free legal expenses and personal accident cover with helmet and leathers for the first year; car insurance includes free legal expenses in the first year.
Who owns Screentrade today?
Devitt Insurance Services Ltd purchased the Screentrade brand from Lloyds TSB in 2011 and relaunched it in 2014.

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