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Discount retailer B&M hit by weak UK gardening season, shares fall - Finance news and analysis from Global Banking & Finance Review
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Discount retailer B&M hit by weak UK gardening season, shares fall

Published by Global Banking & Finance Review

Posted on July 15, 2026

2 min read

· Last updated: July 15, 2026

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Discount retailer B&M hit by weak UK gardening season, shares fall

B&M's First-Quarter Performance and Market Challenges

By Yamini Kalia and Atharva Singh

Sales Decline and Share Price Impact

July 15 (Reuters) - Discount retailer B&M on Wednesday reported a 2.3% decline in first-quarter like-for-like sales in its core UK market, as a slow start to the gardening season weighed on trading though growth in France helped lift group revenue.

Shares in the company, which sells products ranging from food and household essentials to toys and garden items, fell 6.5% to 190.8 pence by 0928 GMT. They have risen around 14% so far this year.

Position in the Discount Retail Sector

One of Britain's largest discount retailers, B&M has long been regarded as a key beneficiary when household budgets come under pressure.

Turnaround Plan and Operational Challenges

CEO's Strategy and Competitive Pressures

However, the weak performance in the quarter ended June 27 underscores the challenge facing CEO Tjeerd Jegen as he pushes his "Back to B&M Basics" turnaround plan to rebuild profitability at a retailer that has struggled amid stiff competition, particularly from supermarket loyalty schemes.

Investor Sentiment and Market Expectations

Investors are disappointed that B&M's UK recovery is taking longer than expected and that a heatwave-driven boost to sales has yet to materialise, said Goodbody Stockbrokers analyst Fintan Ryan.

Inventory Management and Category Performance

Jegen, who cut prices to clear old inventory, said B&M's general merchandise categories returned to growth in May and June, while garden and outdoor product inventories ended the season at normal stock levels.

B&M's UK grocery margins also remained under pressure, but general merchandise margins improved and are expected to continue rising as the retailer rolls out autumn and winter ranges.

Outlook and Revenue Growth

Future Prospects for Turnaround

Investors are likely to give B&M the rest of 2026 to deliver on its turnaround plan, provided cash generation remains consistent. However, sustained like-for-like sales growth and meaningful profit growth will need to emerge in fiscal 2028 to restore confidence, Ryan added.

Group Revenue and International Performance

Group revenue rose 2% to £1.43 billion ($1.92 billion) in the quarter, with France recording 14.6% revenue growth and like-for-like sales growth of 5.3%.

($1 = 0.7458 pounds)

(Reporting by Atharva Singh and Yamini Kalia in Bengaluru. Editing by Mark Potter)

Key Takeaways

  • Group revenue climbed 2% to £1.43 billion in Q1 ended June 27, aided by robust performance in France and Heron Foods recovery.
  • UK core business saw a 2.3% decline in like‑for‑like sales, weighed down by a slow garden/outdoor season.
  • The surge in France likely reflects its ongoing expansion and market share gains, while Heron Foods’ rebound supports group resilience.

Frequently Asked Questions

What was B&M's group revenue for the quarter?
B&M reported group revenue of £1.43 billion ($1.92 billion) for the first quarter ended June 27.
Why did B&M's UK sales decline?
Like-for-like sales in the UK slipped 2.3% due to a slow start to the garden and outdoor season.
What drove B&M's overall sales growth?
Stronger growth in France and a recovery at the Heron Foods unit offset weakness in the UK market.
Who is B&M's current Chief Executive?
Tjeerd Jegen is the Chief Executive of B&M.
What challenges has B&M faced in the past year?
Challenges included intensifying supermarket competition, pressure on lower-income households, and an accounting error.

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