Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .




– Global brand and marketing consultancy Prophet creates new brand  and identity for Addiko Bank –

Addiko Bank today announced the new brand under which the former Hypo Group AlpeAdria AG and its banking network in Southeast Europe will start operating.

The new brand was created in partnership with the London office of Prophet, the strategic brand and marketing consultancy. Prophet took the lead in working with the bank to identify its customers’ preference for simple, practical processes and services. This insight led to Addiko’s strategic positioning as a bank that offers a transparent service, focused on ‘straightforward banking’.


The platform is being brought to life through a focus on essentials, efficiency and simplicity. These three principles represent Addiko’s straightforward banking ethos which is being delivered through customer experience centred on a more focused product and service offering, more efficient procedures and processes, and simpler communication to offer a more client-centric approach.

Ulrich Kissing, CEO of Addiko Bank AG said:  “Straightforward banking is what the new Addiko brand will stand for. It is what we will offer to our clients, and what will set us apart from the competition. We want to be the bank that promises and delivers with speed and efficiency. This is how we will become the bank of choice for our clients across the markets that we serve.”

Addiko, under new ownership and management, also tasked Prophet with creating a new visual identity to support the “straightforward banking” approach.  The consultancy created a clear and modern design to reflect Addiko Bank’s simple, user-friendly proposition and to differentiate it from its competitors.  The rebranding and repositioning seeks to address customers’ demands for less complexity and easy, productive processes and the bank’s commitment to transparent communications to all stakeholders.

The visual identity will be rolled out globally across all channels – in-store, online, on packaging and through mobile devices.

Joseph Gelman, Partner at Prophet London, added: “It was important to establish and articulate a clear vision and brand for Addiko Bank, grounded in the needs of customers.  The new Addiko brand is a result of a multi-stage brand building process and was derived from extensive research among clients and employees.  We chose the name as a blank canvas to fill with its own meaning and be a symbol for a new, simplified proposition and established a concise, clear look and feel for Addiko Bank that focuses on the essentials in order to make life easier for both customers and employees. In a rapidly changing sector it was important that the new identity reflect a modern, transparent service.”

Global Banking & Finance Review


Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!

By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post