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Pfizer CEO warns German investment at risk over drug pricing policies - Finance news and analysis from Global Banking & Finance Review
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Pfizer CEO warns German investment at risk over drug pricing policies

Published by Global Banking & Finance Review

Posted on June 10, 2026

3 min read

· Last updated: June 10, 2026

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Pfizer CEO warns German investment at risk over drug pricing policies

Pharmaceutical Industry Reacts to German Drug Pricing Proposals

By Maggie Fick, Bhanvi Satija and Patricia Weiss

LONDON/FRANKFURT, June 10 (Reuters) - Pfizer is reviewing the timing and scope of planned investments in Germany, CEO Albert Bourla said in a letter to Chancellor Friedrich Merz, the latest drugmaker to react to government policy proposals that would lower drug prices.

Pfizer's letter, dated June 9 and seen by Reuters on Wednesday, was first reported by German business newspaper Handelsblatt.

Concerns Over Investment Predictability

Bourla wrote that the proposals call into question the predictability required for the pharmaceutical industry's long-term investment decisions.

"As a result, we are reviewing our external engagements as well as the timing, scope and future prioritization of certain planned investments in Germany," the letter read, without specifying what investments it was referring to.

Pfizer declined to comment further on the letter.

Impact of Planned Healthcare Cost Cuts

PLANNED HEALTHCARE COST CUTS

The letter comes a week after ⁠U.S.-based Eli Lilly said it would halve its $2.3 billion ​investment in Germany, and German drugmaker Boehringer Ingelheim scrapped ​its €900 million plans, both citing the government's planned healthcare cost-cutting measures.

Legislation and Industry Tensions

The proposed legislation in Germany to cap ⁠rapidly ​growing costs in ​the statutory health insurance system has thrust the country into the centre of a broader tussle between drugmakers and European governments that began several months ago.

That tension stems from the impact on Europe of U.S. President Donald Trump’s “most-favored-nation” pricing push, which aims to tie some medicine prices in the lucrative U.S. market to ​lower prices elsewhere, including in Europe.

Pfizer and Lilly are among the 17 major drugmakers that have secured agreements with the White House to bring U.S. prescription drug prices in line with those paid in other developed nations in exchange for tariff exemptions.

Future of Innovative Medicines in Europe

Many large pharmaceutical firms, including AstraZeneca and Roche, have recently warned that they may be unable to launch their future innovative medicines in Europe unless governments agree to pay more than they historically have.

Governments are holding firm.

Industry Appeals and Government Response

In a letter to Chancellor Merz dated April 22, Bourla and more than 30 other CEOs of major pharmaceutical firms requested an "urgent face-to-face or virtual meeting" with Merz "in the coming days".

There was no response, several industry sources said.

The German government did not immediately respond to a request for comment.

(Reporting by Maggie Fick and Bhanvi Satija in London, and Patricia Weiss in Frankfurt. Additional reporting by Andreas Rinke in Berlin. Editing by Mark Potter and David Holmes)

Key Takeaways

  • Pfizer is reconsidering timing, scope and prioritization of investments in Germany due to planned government measures reducing drug prices, which undermine investment predictability (zeit.de).
  • This move adds to a growing trend: Eli Lilly will halve its €2.3 billion investment in Germany and Boehringer Ingelheim has scrapped €900 million in planned investment—both citing the same pricing reforms (whtc.com).
  • The investment pullback underscores broader concerns within the pharma sector about Germany’s attractiveness as an innovation hub amid tightening health‑care cost‑cutting legislation (whtc.com).

References

Frequently Asked Questions

Why is Pfizer reviewing its investments in Germany?
Pfizer is reviewing investments due to German government proposals to lower drug prices, which threaten the predictability required for long-term investment.
Which other companies have changed investment plans in Germany?
Eli Lilly and Boehringer Ingelheim have both reduced or cancelled investment in Germany over government cost-cutting policies.
Who did the Pfizer CEO address regarding the drug pricing policies?
The Pfizer CEO addressed his concerns in a letter to Chancellor Friedrich Merz.
What concerns does the pharmaceutical industry have about the new German policies?
The primary concern is that lower drug prices undermine the predictability needed for long-term pharmaceutical investments.

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