PEUGEOT TEAMS UP WITH TOPGEAR MAGAZINE TO RECREATE ICONIC PEUGEOT TV COMMERCIAL

  • PEUGEOT and TopGear Magazine collaborate to recreate ‘The Sculptor’ to mark this year’s 20th anniversary of the PEUGEOT 206
  • In homage to the original 206 advert, TopGear Magazine converted a Hindustan Ambassador into a PEUGEOT 208 GTi as part of the advert recreation
  • The build of the ‘concept’ vehicle and the recreation of the advert celebrates the landmark 206 anniversary and PEUGEOT’s recent acquisition of the Ambassador brand
  • To watch the recreation of ‘The Sculptor’ advert, please view here
GTi Front
GTi Front

PEUGEOT and TopGear Magazine have teamed up to re-create PEUGEOT’s iconic TV advert, ‘The Sculptor’, to mark the 20th anniversary of the launch of one of its most popular models, the 206.

The original advert, filmed in Jaipur, India, and released in 2003, shows a young man adapt his Hindustan Ambassador to resemble a PEUGEOT 206 after seeing it in a newspaper advert. The man makes the modifications by repeatedly crashing his Ambassador into a wall and encouraging an elephant to sit on it to make it resemble the PEUGEOT 206. To see the original 206 advert from 2003, visit: PEUGEOT 206 ‘The Sculptor’ 

GT i
GT i

PEUGEOT’s recent acquisition of the Ambassador brand and the landmark anniversary of the acclaimed 206 model inspired the French car maker to collaborate with TopGear Magazine to recreate the TV spot, complete with ‘Bhangra Knights’ soundtrack. To see TopGear Magazine’s recreated advert, visit: BBC TopGear Magazine ‘Pambassador’

PEUGEOT tasked a team of engineers at the Ajeenkya D Y Patil University in India to transform a Hindustan Ambassador into a 208 GTi for real. To see the vehicle’s modification, visit:BBC TopGear Magazine ‘Making Of’ Video

Ambassador 208 GTi Montage
Ambassador 208 GTi Montage

Mark Pickles, PEUGEOT Marketing Director, said: “It’s been 15 years since ‘The Sculptor’ advert appeared on our TV screens and as PEUGEOT has recently acquired the Ambassador brand, it seemed a fitting way to mark the 206’s anniversary year. The outstanding work that the Ajeenkya D Y Patil University team has put into the vehicle modification has been incredible to watch.

 “The anniversary of the PEUGEOT 206 is a great opportunity to recognise the vehicle’s success in becoming PEUGEOT’s best-selling model of all time. On sale between 1998 and 2008, the 206’s reliable build and iconic design made it a popular choice of vehicle – not only in the UK, but globally.”

build process

Ashish Nar, Head Designer at DYPDC School of Design of the Ajeenkya D Y Patil University, said: “It has been an exciting and very valuable opportunity working with PEUGEOT to create this concept vehicle. To see the original Hindustan Ambassador parked in the workshop and to then be a part of the transformation to a new, shiny ‘PEUGEOT 208 GTi’ is extremely rewarding for all of the team, in particular the students who had the chance to be a part of this project.”

The PEUGEOT 206 was first launched as a hatchback in 1998. It became PEUGEOT’s best-selling vehicle when it hit 5.4 million vehicle sales in 2005 and was available in three additional distinctive body styles; the 206 CC, a coupécabriolet with electric retractable roof, the nimble 206 Van and the 206 SW estate car.

buildTo find out more about the PEUGEOT range please visit: www.peugeot.co.uk/

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