The arrangement will bring greater flexibility and service for resellers across Europe

NCR Corporation (NYSE: NCR), a global leader in omni-channel solutions, today announces that BlueStar Europe has joined its roster of distribution providers as a two-tier distributor for NCR’s retail solutions.

BlueStar works exclusively with value-added resellers (VARs), providing them with complete solutions, business development and marketing support. NCR and BlueStar’s expanded relationship will enable them to distribute NCR’s complete portfolio of omni-channel retail technologies including Assisted POS, Peripherals, RealSCAN Scanners & RealPOS Printers. As a two tier distributor, BlueStar’s services extend beyond simple distribution to a range of services that provide greater flexibility and extended support for VARs reselling NCR technologies. This will include the provision of credit facilities, marketing assistance and extensive technical support.

“BlueStar Europe has a deep presence across Europe and vast experience within the point of sale and data capture industry,” said Matt Thatcher, Global Distribution Channel Leader, NCR. “It’s the ideal partner in helping to deliver and build on NCR’s technology for VARs across Europe.”

“For NCR, BlueStar Europe will provide the opportunity to scale and offer in-depth localised service, allowing us to keep regional inventory readily accessible for our partners and reduce shipping time for forecasted projects,” continues Thatcher. “BlueStar Europe, along with our other two-tier distributors, will greatly enhance our ability to deliver services to the highest possible standard across the region.”

BlueStar Europe joins NCR’s roster of pan-European distributors and will offer services in the UK, France, Germany, Benelux, Spain, Portugal, Italy, Ireland and the Nordics.

Laurent Berger, VP of Sales, BlueStar Europe, concludes “BlueStar has built a wide range of partnerships with leading brands in retail technology and we’re delighted to add NCR that group. This partnership will allow us to continue to offer VARs the best possible products, accompanied by the best possible service.”