The world’s largest travel expo, ITB will be held in Berlin from 5th – 9th March and will attract visitors from all over the world.  As many as 170,000 visitors are expected to visit the expo this year; this will include 113,000 trade visitors, and 11,000 represented companies from as much as 180 countries.  The expo will showcase the latest in the travel industry and highlight a huge selection of travel destinations, travel products and adventure travel.


During the ITB expo, international visitors are expected to generate thousands in international roaming bills.   A typical user within the EU over the course of a week could expect to pay an average of £126.70* while visitors outside the EU may pay up to 10 times this amount.

Arif Reza, the CEO at WorldSIM, who are exhibiting at the event, commented “International trade visitors generate a lot of business from ITB so it’s vital that they can stay in contact while they are away. Visitors from outside Europe are likely to feel the impact of high roaming fees.  If they don’t have an international roaming solution in place they should ensure they understand their data consumption before they travel.”

WorldSIM are specialists in international roaming and have developed a range of products that significantly reduce roaming fees in over 175 countries.  WorldSIM can reduce roaming costs for European visitors by about 50% and as much as 85% for those outside the EU.

WorldSIM will be at stand 145 in the Travel Technology hall (6.1) with their range of money saving travel accessories.  Visitors to the WorldSIM stand can get an award winning WorldSIM travel SIM card for free which will enable travellers to benefit from free international roaming in almost 100 countries, plus cheap calls and data when they travel.  In addition they will be giving away 2 x prizes of their yet to launch top secret new product that will hit the shelves by the end of February.

Find out more about WorldSIM by visiting

*Based on a usage of receiving 30 minutes of calls, make 5 minutes of outgoing calls, send 10 text  messages and use 25MB of data a day with the leading mobile networks in the UK.

*Attracting visitors from 180 countries, ITB is the leading travel expo, which will be held in Berlin in March. International roaming specialists WorldSIM report that visitors from outside the EU will be the hardest hit by roaming fees.

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