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Ex-FIFA chief Blatter blasts plan to sell stake in World Cup to investors - Finance news and analysis from Global Banking & Finance Review
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Ex-FIFA chief Blatter blasts plan to sell stake in World Cup to investors

Published by Global Banking & Finance Review

Posted on July 29, 2026

3 min read

· Last updated: July 29, 2026

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Ex-FIFA chief Blatter blasts plan to sell stake in World Cup to investors

Blatter Criticizes FIFA's Commercialization Plans

By John Revill

ZURICH, July 29 (Reuters) - Former FIFA President Sepp Blatter on Wednesday slammed the world football governing body's plans to create a $20 billion subsidiary to run the World Cup, saying the tournament was not a commercial asset that belonged to a few executives.

Blatter, who was FIFA president for 17 years until 2015, said the idea put forward by his successor Gianni Infantino would take commercialisation of the sport too far.

Blatter's Stance on Football Ownership

"Football belongs to no individual and to no institution. It belongs to the people," Blatter, 90, told Reuters.

"If FIFA were transferred into a profit-oriented corporate structure, it would lose its soul," he added, noting he would never have considered such a move when he was in charge.

FIFA's Proposed Subsidiary and Investor Involvement

FIFA said on Tuesday it plans to create the subsidiary to run the World Cup and its other events, and will offer stakes of up to 20% in it to external investors.

The proposal has provoked a furious response from football authorities, including European ruling body UEFA, which said FIFA was putting the game up for sale.

Clashes with Infantino

CLASHES WITH INFANTINO

Blatter has frequently clashed with Infantino, a fellow Swiss who took charge of FIFA in 2016 after a corruption scandal ended his own tenure. Blatter was later cleared of corruption charges.

Criticism of World Cup Decisions

He has railed against the decision to award the 2034 World Cup to Saudi Arabia, and criticised the expansion of this year's tournament to 48 teams.

"The FIFA World Cup is not a commercial asset that belongs to a handful of executives," Blatter said. "It is part of the cultural heritage of world football. FIFA is the guardian of the World Cup, not its owner. There is a fundamental difference."

Concerns Over Investor Influence

Investors pursuing influence and profits ran contrary to associations that follow the interests of their members, he said, noting that the game's connection to the public had sustained it for more than a century.

"That principle should never change," Blatter said.

FIFA's Role and the Future of Football

Football's true foundations were the clubs, players, coaches, referees and fans, Blatter said, and FIFA's role is to administer the sport, organise competitions and redistribute income.

"The beneficiaries should be the game itself — from grassroots football to the highest international level — not outside investors seeking returns," Blatter said.

(Reporting by John Revill,Editing by Dave Graham and Ed Osmond)

Key Takeaways

  • Sepp Blatter denounced FIFA’s proposal to offer minority stakes (up to ~20%) in a $20 billion ‘FIFA Forward Enterprise’ to private investors, calling it a threat to the sport’s soul and communal ownership.
  • The plan, backed by Thrive Eternal and JPMorgan as financial advisers, aims to raise up to $4.2 billion while FIFA retains majority control—a move that’s been sharply criticized by UEFA and political figures for over-commercializing football.
  • FIFA defends the initiative as a step toward the ‘democratisation of football’ and as funding for reinvesting in the sport globally, but critics warn it risks undermining governance transparency and the game’s integrity.

Frequently Asked Questions

What is FIFA planning regarding the World Cup?
FIFA is considering creating a $20 billion subsidiary to manage and run the World Cup, potentially selling a stake to investors.
Who criticized FIFA's World Cup investment plan?
Former FIFA President Sepp Blatter criticized the plan to create a profit-oriented corporate structure for the World Cup.
Why does Sepp Blatter oppose selling a World Cup stake?
Blatter believes that turning the World Cup into a commercial asset would make FIFA lose its soul and that football belongs to the people, not executives or institutions.
How long was Sepp Blatter FIFA president?
Sepp Blatter served as FIFA president for 17 years until 2015.

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