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Booking loses court fight against EU veto of ETraveli deal - Finance news and analysis from Global Banking & Finance Review
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Booking loses court fight against EU veto of ETraveli deal

Published by Global Banking & Finance Review

Posted on September 9, 2026

2 min read

· Last updated: September 9, 2026

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Booking Loses Court Challenge Over EU Antitrust Veto on ETraveli Deal

EU Antitrust Ruling and Court Proceedings

By Foo Yun Chee

Background of the ETraveli Acquisition

BRUSSELS, Sept 9 (Reuters) - Booking Holdings on Wednesday lost its fight against an EU antitrust veto of its €1.63 billion ($1.90 billion) ETraveli acquisition three years ago, as Europe's second-highest court sided with regulators.

The European Commission, in its 2023 decision, said the deal would have created a travel ecosystem for Booking, leaving rivals unable to compete.

General Court’s Decision

The Luxembourg-based General Court agreed with the EU competition enforcer and rejected Booking's arguments that the Commission had not followed its own merger rules, and had applied an incorrect legal standard.

Judges’ Statement

"The Commission found, correctly, that the acquisition of Etraveli Group, Europe's leading online flight booking operator, would have strengthened Booking's already dominant position on the market for online travel agencies in the hotel sector," judges said.

Booking’s Response and Next Steps

Booking said it may appeal to Europe's top court.

Booking’s Reaction

"We're incredibly disappointed. We disagree with the outcome and remain firmly of the view that the Commission's assessment was wrong, both on the facts and on the law," a Booking spokesperson said.

Potential Appeal

"We are reviewing the judgment and a possible appeal to the European Court of Justice."

Wider Implications for Tech Deals

The Commission, which acts as the EU competition enforcer, has increased its scrutiny of tech deals in recent years due to concerns over "killer acquisitions", where dominant firms buy smaller rivals to eliminate competition or strengthen their market position.

About the Companies Involved

Booking's brands include Booking.com, Rentalcars, Priceline and Agoda. Swedish rival ETraveli, which is owned by private equity firm CVC Capital Partners, owns Gotogate and Mytrip and also operates airline content distribution services provider TripStack.

Case Details

The case is T-1139/23 Booking Holdings v Commission.

($1 = 0.8593 euros)

(Reporting by Foo Yun Chee; Editing by Sudip Kar-Gupta and Jan Harvey)

Key Takeaways

  • The General Court ruled in favor of the EC’s 25 September 2023 decision to block the deal under EU merger regulation, agreeing the acquisition would have strengthened Booking’s dominance in the hotel OTA market in the EEA (eur-lex.europa.eu).
  • Booking had argued that the Commission failed to follow proper merger rules and applied an incorrect legal standard, but the court rejected those claims (investing.com).
  • The EU blocked the deal under concerns about creating a “travel ecosystem” that could foreclose competition, reflecting rising scrutiny of tech and platform mergers to prevent 'killer acquisitions' (eur-lex.europa.eu).

References

Frequently Asked Questions

Why did Booking Holdings lose its court challenge against the EU antitrust veto?
The court agreed with the European Commission that acquiring ETraveli would strengthen Booking’s dominant position and harm market competition.
What was the value of the ETraveli acquisition deal?
The ETraveli acquisition deal was valued at €1.63 billion ($1.90 billion).
Can Booking Holdings appeal the court decision?
Yes, Booking Holdings stated it may appeal the decision to the European Court of Justice.
Who owns ETraveli, and what are its key brands?
ETraveli is owned by CVC Capital Partners and operates brands like Gotogate, Mytrip, and TripStack.
What concerns did the European Commission cite in blocking the deal?
The Commission cited concerns over the creation of a dominant travel ecosystem and reduced competition in the online travel agency market.

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