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Armani open to more than one investor for sale of 15% stake, CEO says - Finance news and analysis from Global Banking & Finance Review
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Armani open to more than one investor for sale of 15% stake, CEO says

Published by Global Banking & Finance Review

Posted on September 27, 2026

2 min read

· Last updated: September 27, 2026

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Armani Considers Multiple Investors for 15% Stake Sale After Founder’s Passing

Armani's Succession Plan and Stake Sale Details

By Elisa Anzolin

Stake Sale Provisions in Giorgio Armani's Will

MILAN, Sept 27 (Reuters) - Italian luxury group Armani is open to involving multiple investors in the sale of a 15% stake earmarked in founder Giorgio Armani's will, CEO Giuseppe Marsocci said on Sunday.

Possibility of Multiple Investors

"It is not written in stone that it has to be one investor," Marsocci told reporters on the sidelines of a Giorgio Armani fashion show when asked whether the stake could be split among three investors. He added that no decision had been made.

Timeline and Preferred Buyers

Armani, who died at 91 last September, stipulated in his will that an initial sale of 15% of the company should take place between 12 and 18 months after his death, followed by the disposal of a larger stake or a market listing.

He named French luxury group LVMH, beauty products maker L'Oreal and eyewear group EssilorLuxottica as preferred buyers, while also leaving the door open to other investors of "equal standing".

Current Status and Potential Negotiations

CEO Comments on Investor Interest

Marsocci, who took over as CEO last October, declined to comment on whether the group had been approached by investors other than those named in the will.

Respecting the Founder’s Timeline

He said the fashion house intended to respect the timetable set out by its founder, although any transaction would depend on reaching agreement on "price and details".

Upcoming Meetings and Partnership Possibilities

The Financial Times reported on Sunday that Armani was preparing to hold meetings in the coming weeks with LVMH, L'Oreal and EssilorLuxottica to discuss a possible minority stake sale, with one option discussed informally involving the three groups sharing a 15% holding.

Earlier this month Reuters reported that EssilorLuxottica could consider partnering with other bidders.

Leadership and Creative Direction Updates

Appointment of New Creative Director

Armani also this month named former Versace designer Dario Vitale as creative director of Emporio Armani and Giorgio Armani accessories.

Balancing Continuity and Growth

Marsocci said the move reflected the company's efforts to balance continuity with Giorgio Armani's vision and the need to keep moving forward, adding that accessories would represent one of the group's "growth opportunities".

(Reporting by Elisa Anzolin in Milan, editing by Giulia Segreti and Jan Harvey)

Key Takeaways

  • Armani’s founder specified in his will that a 15 % stake must be sold within 12–18 months to LVMH, L’Oréal, EssilorLuxottica or an equivalent partner (bloomberg.com).
  • CEO Giuseppe Marsocci stated that involvement of multiple investors is possible and no decision has yet been made (marketscreener.com).
  • Earlier reports suggest a potential equal split of the 15 % among the three preferred buyers, which would help keep all parties engaged (investing.com).

References

Frequently Asked Questions

Who are the preferred buyers for the Armani 15% stake?
The preferred buyers named in Giorgio Armani's will are LVMH, L'Oreal, and EssilorLuxottica, but other investors of 'equal standing' are also welcome.
Can the Armani 15% stake be split among multiple investors?
Yes, CEO Giuseppe Marsocci stated that it is possible for the 15% stake to be split among more than one investor.
What is the timeline for the Armani 15% stake sale?
The sale is expected to take place between 12 and 18 months after Giorgio Armani's death as stipulated in his will.
Has Armani decided on the investor(s) for the 15% stake?
No final decision has been made on the investor(s) for the 15% stake, and discussions are still ongoing.
What recent organizational changes has Armani made?
Armani recently appointed former Versace designer Dario Vitale as creative director of Emporio Armani and Giorgio Armani accessories.

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